The Roaming Dough final logo

August 31, 2018

Suzanne went with her gut and opted for the simplest concept paired with a pizza cutter, which resonated most with her initial brief. We wanted to avoid using obvious colours from the Italian flag so I toned down the red accent colour a...

The Roaming Dough idea development

August 31, 2018

Suzanne was really drawn to the pizza board and the pizza cutter marks but was torn between using handwritten inspired typefaces and clean and simple typefaces. To help develop the design, I stripped the colour out to regain some focus...

The Roaming Dough Ideas 2

August 31, 2018

I usually work in black and white when I'm developing ideas so I can focus on the design and not be distracted by colour. However, I wanted to create a series of concepts that layered up type so I needed a contrast and accent colour to s...

The Roaming Dough Ideas

August 31, 2018

Earlier in the year, I worked with Suzanne from the Roaming Dough. The business is a start up and they make artisan woodfired pizzas out of a oven at pop up events and markets throughout the East Midlands. My brief was to create a logo ...