The Wrap Show Magic Summer logo

March 20, 2018

This is the final logo; I simplified the mark with strokes only and used a handwritten inspired font to create a sense of freedom. I paired that font with a friendlier sans serif.

The Wrap Show Magic Summer original idea

March 20, 2018

This was the first completed concept I created; I used typography from the original brand and opted for fills as well as strokes on the mark. As much as I loved the gradient fill and subtle stroke, Melissa felt it was a step too far awa...

The Wrap Show Magic Summer remix marks

March 20, 2018

I was thrilled when I was approached by Melissa from the Wrap Show again. She's holding a summer event this year but it's different from the original concept so she asked if I would be interested in playing with the logo to create someth...

The Wrap Show pattern

August 10, 2016

Two patterns created from the shape of the logo in the brand's colour scheme.

The Wrap Show logo v3 alternative colours

August 10, 2016

I'm a big fan of using a logo in many different ways (I wrote my dissertation on the London 2012 logo in 2008) but still making it recognisable and these are some ideas of how the Wrap logo could be used.

The Wrap Show logo v3

August 09, 2016

This is the final logo chosen to develop and was actually the concept chosen (with a slight tweak) by Kathleen and Melissa. The logo is inspired by an origami heart in a hexagon allowing for the possibility of repeat patterns and differ...

The Wrap Show logo v2

August 09, 2016

The second choice of the logo is bolder and based on the diagonal lines from a W and the curve from a S. Kathleen and Melissa liked this logo as it reminded them of a fingerprint. They were keen to create a brand that was still recognis...

The Wrap Show logo

August 09, 2016

We decided to develop three of the logos further and this was the first choice; a simple typography option using a bronze inspired colour palette. Bronze was a key colour in the brief as often the sling rings are this colour. By concent...