Design and Product Analysis by Justin Roberts

Examples of some of my working process artefacts. These could be to support engineering, to gain alignment, to communicate an idea etc.

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Core Loop System Map

December 13, 2016

A system map to highlight differing roles within a product ecosystem and how they have a symbiotic relationship. This also communicates that each role has a different need and core loop within the app. This artefact was used to help com...

User Flow Story Map

May 16, 2016

Pencils, Paper & Post-its are the best tools to work through any type of customer experience, user journey or service design. I'm working though a complex flow for a very broad and subjective problem. I need to first clearly define...

Sketched flow and user story breakdown

April 30, 2016

A sketched flow I used to communicate an epic and the high-level phased stories. This was the third iteration on the flow and I was writing the user stories in conjunction with sketching this out. After completing, I took a photo and at...

UI Flow Whiteboard

October 12, 2015

So it's been almost 2 years since i've uploaded a shot here to dribbble. During that time this is what I've been doing most of. (Low-fi ideation and software delivery) Pixel perfect UI is just no longer something that is part of my job....

Wireframe Dashboard Concept

January 30, 2014

The early stage of a project status board i'm working on which will be displayed on a large LCD and must be viewable from a distance. There's a lot of fairly complex information to communicate so this is an experiment to trial sizing, ba...

Paper App Flow

January 17, 2014

Was inspired by @Tomas Kopecny to go buy a stylus and sketch out some ideas using Paper by FiftyThree. Here's my first cut... hopefully I get better. This is a basic signup and onboarding process for an app i'm working on atm.

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CX Map / User Journey

December 28, 2013

A portion of a metre long customer experience map I designed after numerous workshops, user interviews and support call analysis. The purpose of this exercise was to create a birds eye view of the customer experience and highlight known ...

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Dashboard Sketch

December 18, 2013

My first shot uploaded in quite a while. I haven't been doing much visual design the last 12 months. Have mostly been trying to improve the customer experience and implement Lean/Agile UX methodologies within the software company I work ...