Odds On VC logo set and logo grid

August 14, 2020

The Logo: We couldn’t miss the opportunity to turn the Os in Odds On into a percentage symbol. The icon reflects Odds On’s mission to bet on first-time founders and their bold ideas, upping their odds of achieving success and making thei...

Odds On VC Startup Cheat Codes Booklet

August 14, 2020

Typography and Color: Our layouts for Odds On VC use the bold yet playful Bureau Grot typeface by Font Bureau. And body copy and subtext is set in the geometric sans Poppins, by Ninad Kale and Jonny Pinhorn. See the full case study at ...

Odds On VC T-Shirt

August 14, 2020

The Naming: ⁠ ⁠ “Odds On VC” ticked all the boxes on our naming wishlist: clever, easy to say and spell, ownable, and reflective of the fund’s purpose. The name alludes to how the fund proudly rolls the dice on untested, green founders, ...

Odds On VC Color Palette

August 13, 2020

The Odds On Audience: ⁠ The new fund would serve *ambitious* first-time founders at college campuses across America. ⁠ ⁠ That means we got to get a little weird and funky with the color palette! Bright colors that don't shy away. ⁠ ⁠ Ful...

Odds On VC assets: Pattern application

August 13, 2020

More Odds On VC assets. The logo is simple and bold so OF COURSE we had to figure out a pattern application. Great for social media graphics or decks. See the full case study at the link below! https://hoodzpahdesign.com/portfolio/odds...

Final mark and primary color palette for Odds On VC ⁠

August 13, 2020

Final mark and primary color palette for Odds On VC ⁠ ⁠ PJC Venture is an experienced, early-stage venture capital firm out of Boston. When they started their student-run venture fund, Odds On, they approached us to help them put form an...

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