Greg Huntoon / Projects / DEFY Media

DEFY Media

8 Shots • 1 Attachment

Break Media and Alloy Digital merged in October of 2013 to form DEFY Media. This is the front row seat for us building the new brand.

defymedia.com

More Projects

Graph Concept

October 08, 2014

More of the same exploration...really looking forward to showing the whole batch...

1 attachment

defy-rebranding-dir-03....jpg

Brand Exploration

September 29, 2014

Playing around with color and texture exploring some new looks for one of our brands...

Brand Exploration

September 19, 2014

It doesn't happen often enough at work anymore; I love getting my hands dirty. Exploring a refresh of our brand, and having lots of fun...

Event Signage branding event print signage topo

Event signage carrying out the topo map background; focusing on bright, bold shapes, and simple, clean typography. I'll run out a couple of the other event signs in coming days as the brand develops...

An Invite

August 06, 2014

Playing around with a couple of concepts for an invite. There's still a good deal of work needed on mapping (no pun intended) the map to the folded out paper. That will all be done if this direction is chosen. Hope it does, as I'd like t...

Defy Brand Guide: Colors

April 30, 2014

Obviously, these aren't the final color names (though, important sidenote: Glidden or Behr, if you're looking for a freelance color naming specialist, ring me), nor are all of the CMYK values right. Just working out the layout, and tryin...

Defy Logo Brand Guide

April 29, 2014

There's been radio silence on Dribbble for a good long while, as we've been hunkered down working on the brand (which got a great headstart with this logo by @Grain & Mortar). Our team is currently banging away on a new website, bran...

Color explorations

October 16, 2013

Currently working with the team on a new palette which will need colors across the entire spectrum...going to soon break these apart and start matching for color combos and partners.