October 11, 2013
New branding work by the @focuslabllc team on the streets of NYC. Or possibly just a rendering :)
September 25, 2013
Working on tightening up a concept and building out the assets that tell the full story of the brand. Created with the Focus Lab team
August 22, 2013
Working on finalizing some branding elements this week with @matt yow, specifically typography. Created with the Focus Lab team
August 20, 2013
We are taking a step back to focus on type. Stripping out all color and making sure to focus on the form & balance + how it relates to the new brand strategy. Created with the Focus Lab team
August 15, 2013
So this direction turned out to be a bit off track for the client needs but I can't throw it out. To powerful. I am thinking of a cool internal project campaign that we can create it. Stay tuned. One. Created with the Focus Lab team
August 13, 2013
Still iterating and evolving on concepts. -- If you are interested in our branding process and some great assets check out the two links below... I've written up a detailed post on crafting a great branding delivery. The important th...
August 12, 2013
Exploring some ideas and trying to find the right balance between color blocking, emotional but candid photography and type. More to come. Created with the Focus Lab team
August 01, 2013
Still exploring ideas and flushing out a bunch of conceptual stuff but you are see where we are headed. The team collaboration on this is at a max. Loving this project. Props to @Sam Stratton @Rocky Roark @alicjacolon Color meets Type ...