Branding in the wild

October 11, 2013

New branding work by the @focuslabllc team on the streets of NYC. Or possibly just a rendering :)

One Mission

September 25, 2013

Working on tightening up a concept and building out the assets that tell the full story of the brand. Created with the Focus Lab team

Clean Type Branding

August 22, 2013

Working on finalizing some branding elements this week with @matt yow, specifically typography. Created with the Focus Lab team

Defining typography

Defining Typography

August 20, 2013

We are taking a step back to focus on type. Stripping out all color and making sure to focus on the form & balance + how it relates to the new brand strategy. Created with the Focus Lab team

New Direction

August 15, 2013

So this direction turned out to be a bit off track for the client needs but I can't throw it out. To powerful. I am thinking of a cool internal project campaign that we can create it. Stay tuned. One. Created with the Focus Lab team

Branding Blocks

August 13, 2013

Still iterating and evolving on concepts. -- If you are interested in our branding process and some great assets check out the two links below... I've written up a detailed post on crafting a great branding delivery. The important th...

Branding blocks

Branding Blocks

August 12, 2013

Exploring some ideas and trying to find the right balance between color blocking, emotional but candid photography and type. More to come. Created with the Focus Lab team

Branding Gone Wild

August 01, 2013

Still exploring ideas and flushing out a bunch of conceptual stuff but you are see where we are headed. The team collaboration on this is at a max. Loving this project. Props to @Sam Stratton @Rocky Roark @alicjacolon Color meets Type ...