Elevar branding proposal

This rebranding proposal never got to see the light, but we still liked it :)

Elevar Equity is an investment company that backs entrepreneurs who serve disconnected communities.
Our brand proposal is based on the concept of Newton’s cradle.
The cradle represents Elevar's role as an impulsor that pushes and incentives entrepreneurs. They offer a starting impulse, but they are also a back-up... they are flexible and have constant back and forward communication with the entrepreneurs.

On the other hand, to open the visual game, we considered the concept of Motion as a good pair to the concept of Impulse.