Another slightly updated version. Once I increased the weight a bit, the balance was distributed a lot better. Raising the F a bit also helped. Still a WIP though.
9 months ago
Reminds me of Van Halen :)
Raising the 'F' was a good move. The weight is spot on too, a lot stronger now. It's nice to watch this progress.
@Cheryl, it's funny you mention Van Halen. I was just recently thinking (after my overseas trip) how Volksbank's Logo is suspiciously similar to Van Halen's Logo...and now here's my design? Subconscious at its finest?
@Derek, thanks. The client actually prefers #2 from the previous posting, so I'm going to be fattening that one up as well, hoping for the same balance.
Yeah, I like the heavier weight better too. Great job!
What is the brand?
@Cheryl, it is a mark and logotype (in development as well) for a high-end watch company.
So in case you're not already sick of hearing from me today, this direction is definitely my favourite of the initial three you posted (with #2 in second). The extra weight is a great call, the composition naturally has a lot of space within it so the bolder lines really make it feel a bit more balanced and sturdy.
The optical illusion of the left side feeling busier than the right side is bugging me a little though. I wonder if extending the horizontal crossbars slightly further to the right would help to compensate? (It would mess up the nice guidelines though!) Anyway, looking forward to seeing an update.
@Claire, good point about the optical illusion. I'm struggling with messing up the guidelines vs. evening it out. Great suggestion btw! I'll try it both ways and see which works better with the final mark, after the logotype is finalized.
by Nikita Prokhorov
Next stage of development. The two more or less final marks.
a. The client said that the first mark (on the left) was a bit too harsh, so I softened up the edges a bit. Does it look 'softer'? See 'harshornot.jpg'
b. The client still likes the rounded mark so I touched it up a bit as well, balancing it out and bringing it closer to the first mark. See 'oldvsnew.jpg'
Any thoughts or advice is welcomed. I am wearing my thick skin today. ;)
9 months ago
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