Unnormal - Crest & Wordmark Logo Concept

9 Responses

1. Adam W. King

   Working on some ideas for a potential refresh of my design studio identity. Love our current logo (courtesy Pat Dryburgh, which you can see at http://unrml.com/), but can't help feeling Gotham-in-a-circle has become a bit too ubiquitous.
   What think you folks of this direction?

   2 months ago

2. Pat Dryburgh

   I feel this mark would be stronger if you dropped the letters contained in the icon. Just leave the icon and the serif word-mark.

   2 months ago

3. Adam W. King

   @Pat Dryburgh I'll give that a shot. I actually have a bunch of different crest ideas but this one was sticking out to me — before being accompanied by the wordmark. Hadn't tried without anything in the crest though!

   2 months ago

4. Adam W. King

   Someone on Twitter just said the letters in the crest look like a face. Which I can see now that I squint. Looks like an angry transformer‽ Hah

   2 months ago

5. Adam W. King

   Trying out your idea @Pat Dryburgh:
   http://dl.dropbox.com/u/23488/Screenshots/eh.png

   Tried it out with an alternate as well:
   http://dl.dropbox.com/u/23488/Screenshots/eg.png vs.
   http://dl.dropbox.com/u/23488/Screenshots/ef.png

   2 months ago

6. Chris Bowler

   I'm with Pat.

   2 months ago

7. Pat Dryburgh

   The first of your alternatives is the strongest, in my opinion.

   2 months ago

8. Nol Franklin

   I'm with Pat & Chris on this one. Alt #1.

   Tried any other typefaces?

   2 months ago

9. Pro Christian Ross

   Consensus. Alternative #1.

   2 months ago