Working on some ideas for a potential refresh of my design studio identity. Love our current logo (courtesy Pat Dryburgh, which you can see at http://unrml.com/), but can't help feeling Gotham-in-a-circle has become a bit too ubiquitous.
What think you folks of this direction?
2 months ago
I feel this mark would be stronger if you dropped the letters contained in the icon. Just leave the icon and the serif word-mark.
@Pat Dryburgh I'll give that a shot. I actually have a bunch of different crest ideas but this one was sticking out to me — before being accompanied by the wordmark. Hadn't tried without anything in the crest though!
Someone on Twitter just said the letters in the crest look like a face. Which I can see now that I squint. Looks like an angry transformer‽ Hah
Trying out your idea @Pat Dryburgh:
Tried it out with an alternate as well:
I'm with Pat.
The first of your alternatives is the strongest, in my opinion.
I'm with Pat & Chris on this one. Alt #1.
Tried any other typefaces?
Consensus. Alternative #1.
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