From the archives, this is an older logo concept for Mentor DNA, a personal protege/mentoring and accountability system. This superfly concept was packed with many subtle meanings and they should have went with this fo shizzle, but they didn't and allow me to elaborate:
- Subtle human form inferring mentor on top and the protégée in it's reflection below.
- The torso of the human form is an "M" letterform and the resulting negative space forms two converging arrows inferring the interaction.
- The hexagonal shapes infer molecular structures and a subtle DNA helix.
Haha, loved your description. I really like mark on this one, that stroke weight is so perfect. It really lets the design feel light and minimal, balancing out the (comparatively) more complex line shapes.
Nice logo! I like the thinking process it's built on. I would just round the corners a bit on the mark since the type has rounded corners on A,N,E (if there is any reason to improve it, ... it's a shame that it's unused).
18 Responses
Pro
Sean Heisler
From the archives, this is an older logo concept for Mentor DNA, a personal protege/mentoring and accountability system. This superfly concept was packed with many subtle meanings and they should have went with this fo shizzle, but they didn't and allow me to elaborate:
- Subtle human form inferring mentor on top and the protégée in it's reflection below.
- The torso of the human form is an "M" letterform and the resulting negative space forms two converging arrows inferring the interaction.
- The hexagonal shapes infer molecular structures and a subtle DNA helix.
See? Packed with all kinds of crap. For real.
2 months ago
Amazing concept and execution.
2 months ago
Pro
Roko Kerovec
The number of concepts in a concept is too damn high! :)
2 months ago
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Michael George Haddad
My kind of logo.
2 months ago
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TAS
WOW ... amazingawesomeness !!!!
2 months ago
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Stelian Vasile
Each one of your concepts is well thought and properly executed.
2 months ago
Very nice. How they turned this down is a real mystery.
2 months ago
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Nate Perry
Awesome.
2 months ago
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Josh Lewis
I concur, nice concept and execution!
2 months ago
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Sean Heisler
Thanks, all! As always the comments are very much appreciated. Sorry for the quirky commentary, just having some fun y'all!
2 months ago
The mark is good, but the description is great. Haha.
2 months ago
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Adrielo
great concept! very nice
2 months ago
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saurabhj
mindful DNA.. love it...
2 months ago
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Kevin Burr
Strong concept, Sean!
2 months ago
Haha, loved your description. I really like mark on this one, that stroke weight is so perfect. It really lets the design feel light and minimal, balancing out the (comparatively) more complex line shapes.
2 months ago
Nice logo! I like the thinking process it's built on. I would just round the corners a bit on the mark since the type has rounded corners on A,N,E (if there is any reason to improve it, ... it's a shame that it's unused).
about 1 month ago
Pro
Sean Heisler
Thanks again, all! Much appreciate the comments from you all.
@Luka Balic Nice suggestion, duh! The lines should be rounded, good eye, thanks!
about 1 month ago
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Rich Scott
Everything as usual well considered.
about 1 month ago