Mentor DNA

From the archives, this is an older logo concept for Mentor DNA, a personal protege/mentoring and accountability system. This superfly concept was packed with many subtle meanings and they should have went with this fo shizzle, but they didn't and allow me to elaborate:
- Subtle human form inferring mentor on top and the protégée in it's reflection below.
- The torso of the human form is an "M" letterform and the resulting negative space forms two converging arrows inferring the interaction.
- The hexagonal shapes infer molecular structures and a subtle DNA helix.

See? Packed with all kinds of crap. For real.

Sean Heisler
Brand design & illustration.

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