Zelectric Rebrand New Logo

In the latter part of 2019, I decided to set myself a challenge of redesigning an existing logo in the electric vehicle space. The idea came to mind whilst reading an article on my favorite technology news site The Verge. The article mentioned a company Zelectric.

With the new trend of electric vehicles, the guys at Zelectric are aiming to entice owners of retro vehicles such as the Original VW Beatle and the Old Porcshe 911. Basically, they turn these vehicles into electric cars. Ripping out their engine and throwing in a Tesla battery pack.

This really had me interested and I had to redesign their brand. After much research into the creation of Electric Cars and the benefit of lithium-ion batteries. I came up with multiple concepts and landed with this one.

This really had me interested and I had to redesign their brand. After much research into the creation of Electric Cars and the benefit of a lithium-ion battery. I came up with multiple concepts and landed with this one.

One of the benefits of an electric car is the battery recharging itself with kinetic energy. Movement is how Kinetic Energy is created. This symbol is supposed to be a hybrid of a thunderbolt and an arrow showing movement.