Finally fulfilling my lifelong dream to brand a pasta sauce! These are some initial concepts for a small and very cool Detroit-area operation.
Attached is a full version, feedback is appreciated!
9 months ago
I don't know but I still can't feel 'it' yet... maybe its just me.
No offense, but those "X logos" and some other things are really common out there, I won't go for this kind of logo.
You worked clean though!
@Dennis Weinhardt agreed. The X's (along with 3 or 4 of the other options) were as per the client's request - definitely on the trendier side of things as far as logos go. I'm hoping we can pursue one of the more interesting options, or if not, at least push these in a stronger direction personality-wise in the next round, haha.
Thanks for the feedback!
Well said, good luck and you're welcome! :)
If they requested an X logo, I would just grab a bunch of existing ones from google and than present them as a reason why not to go that route.ha.
What do the leaves in some of the options mean?
I think out of the pack I like 2 from the bottom row.
@Freedom Art Inc. thanks! haha yes that would probably be pretty effective.
one of the primary ingredients in the sauce is bay leaves, so that's where those come from - i'd like to explore that direction but i've got a feeling they'll be leaning towards the fire aspect.
Ah, okay. I was just curious :)
Just want to add that the script "T" confused me in the first moment because it kinda resembles a "J".
by Adam Rossi
Still pursuing a couple directions for this project, but I like how this one is coming together! Brand is a cool new purveyor of delicious pasta sauce in the Detroit area.
See attachment for some additional elements.
8 months ago
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