I've always wished that Google would adopt a more playful brand image. Also, I wish they would tone those colors down in their logo to match their services. The font I used was Roboto, Google's Android 4.0 typeface.
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9 months ago
This is one of the more successful redesigns of Google's logo I've seen. Makes sense to use Roboto. It's clean, bold, and fun. Nice job.
Agreed. The current font looks too similar to Times to me. I like this.
I've always felt that Google's playful colors clash with their boring serif font.
I love the use of Roboto! It really makes sense and on top of that, I like the colours in this shot. It looks like it could use a slight bit of kerning, though.
I have long pondered about the implications of a brand evolution for a company the size of Google. They could modernize throughout the years, but I'm afraid a logo like this would be much more of a 'R'evolution than an 'E'volution. I don't know, what do you think? I have coincidentally had to learn this today, for a much much smaller brand. Us designers might become unhappier with the "old-fashioned" look of the Google font by the day, but keep in mind that most people don't know, don't care and on top of that, recognise Google because of it. The strong colours and the specific font.
But that doesn't change the fact that I still think this shot is great! :-)
I noticed the kerning issue after I uploaded it as well. I made a previous version with all caps that was more properly kerned, but I scrapped it for the lowercase version. In my haste to get it uploaded before my next class, I forgot the kerning :/
I think with careful planning and foresight, Google could pull it off.
They definitely need to stick to something like this kind of style. And also really good choice on the colors. In my opinion google need a redesign and not only on the logo.
@Seth Ely I'd be very interested to see any research from Google. I've recently learned from a company much much smaller that the slightest change was not in their favour. I'd be interested to see how Google's users think and feel about it. It might be worth for them to do. I mean, you can stay 'old-fashioned' all you want, Google, but time does not stand still, right? :-)
And I agree with @Michael Zenaty, great choice of colours!
Great job, @Seth Ely: you win! Email me at kylewaynebenson [at] gmail and I'll send you the font family.
Sweet! Thanks Man!
by Seth Ely
Adding on to my previous Google rebranding efforts, here are business cards.
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9 months ago
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