Per client's request, I made some minor tweaks to the hands to give them more weight.
Here is the final approved logo, but I'm undecided on color. Could use your help, guys 'n gals. See attachment.
From the beginning, I was drawn to the idea of two different colors for the hands to help symbolize unity and togetherness (the underlying tenets of Aloha Spirit) which are core values of the company.
And I loved the idea of breaking beyond the expected 'natural' color scheme prevalent amongst many tea brands, which is why I've been very drawn to the red/blue/green color scheme. As @Inka Mathew pointed out before, the red and blue colors also symbolize the coming together of fire and water, which makes the steeping process possible.
But now, I'm undecided about how I feel regarding the two-different-colored-hands thing, and I'm wondering if the versions in which I have neutral tones for the hands with a pop of green for the tea leaf is a more flexible approach.
Maybe I've just been looking at this thing too long. HALP.
about 1 year ago
Great, great style ... looks so good. Idol work.
I prefer the original colour scheme mate, for the very same reasons you mentioned. It definitely feels more worldly. Trust your instincts mate. You da man!
two different colors for sure. go with your dogfish ale gut like @Matt Vergotis said and the reference @Inka Mathew pointed out. good job jonny boy. tis' finally there.
@TAS @Matt Vergotis @Colin Tierney Cheers, fellas. I really appreciate the feedback. Once again, you chaps have reassured me that my gut instincts are worth paying attention to. I usually do just that, but sometimes, after sitting with something so long, I start to second guess my decisions, and then I gets all crazy-like. Thanks for pulling me back from Crazytowne.
Mmmm... Dogfish Head Ale.
Nice nice nice. But if I were to see it from a consumer's point of view, I prefer the earthly/organic colours of bottom left and middle. To me, its just a little bit more aesthetically pleasing. I feel there is already enough 'ingredients' of the company's values and goals represented in the logo and the great thing about these attributes is that they are represented very strongly. Let these evoked feelings do its work. Too much supportive interpretations can be overkill. Let the beauty of this logo do its magic regardless of what colour it is. Always love viewing your projects Jon.
A very tough decision Jon, although i do love the fire-water addition - especially the great color-scheme you have in the attachment, I do relate somehow to what @Norman Chan is saying and feel a more neutral color scheme might be more in terms with the business, but however this decision should be taken not only based on visual preferences but also looking at their competitors, and what they bring to the current market. If their competitors are all neutral in colors, then def the idea of a more interesting palette sounds better :). Hope i helped a little - although a very confusing comment i must say :))
Oh and it's a pleasure seeing your process and work
@Norman Chan @Florin Capota Norm, Florin, as always, it's great to hear from you guys. I always appreciate what you have to say. You both have brought up some very interesting points, and have given me a lot to consider.
So once again, I'm torn.
Need to think about this one some more. This is killing me because I'm a color guy, and I normally have *ZERO* problems deciding on color schemes. So why is this one plaguing me so much??
I'm drawn to the 2-color one on the first look. Second is the orange hands. I think this brand identity needs that pop of colors, to go with Hawaiian culture (and its nature too). That's my two cents :-)
@Inka Mathew Cheers, Inka. Thanks for weighing in!
Hey Jon! I can't believe I've missed all your latest shots over the last few months, great to see what you've been up to. I haven't caught up on the development of this properly yet, but have skimmed over everyone's thoughts above on the colours and I can completely appreciate why you'd be torn. Very curious to hear what the final decision is.. and for what it's worth, everything looks fantastic. The lettering has such a great style – the horizontal contrast is a beautiful, immediately distinctive touch that really builds on the style of the illustrated elements.
@Claire Coullon Hi Claire!! Thank you so much for weighing in. Always a pleasure hearing from you. We haven't come to a final decision on the 'official' multi-color version, because we had to shift focus and kick it into high gear for packaging. They want to launch their rebrand with new packaging in June, and final art for a couple of the products needed to be done by today, which use only the 1-color version. We'll address the official color scheme later.
12 months ago
by Jon Stapp | atomicvibe
Starting work on Tealet packaging.
Tealet wants to reveal their rebrand in June, and for their launch, they want to produce a wooden tea chest gift set which will hold 4 tins of tea.
The way Tealet operates is this:
Currently, customers can buy individual teas, but Tealet also offers a subscription service in which members can receive selected teas on a 2-month, 6-month, or yearly basis.
But as Tealet grows, they want to move further away from retail, and more into wholesale and distribution. They wish to keep their subscription-based service for the foreseeable future, but also want to provide teas from their own tea farms to retailers.
So, this tea chest gift set will go out to not only Tealet's subscribers, but also to their retailers, and their retailers will be encouraged to repurpose the tea tins by affixing their own branded labels to them (think Starbucks coffee packaged in Hilton-branded packaging in your hotel room).
Thus, the tins need to be flexible enough to allow for future retailer rebranding. Also, this gift set needs to be attractive and of a high enough caliber, that retailers will want to display the set (like in a case at a tea shop or café), and subscription customers will want to repurpose their tea chest and tins in their home (like storing loose spices in the tins).
This is the direction in which we're going with the tea tin lids. It employs a combination of embossed and debossed elements. The center circle is 2" in diameter, and will be left open so that future retailers may use this space for their own labeling. While the future retailer label will cover the 'hands' mark, the Tealet name and tea leaf pattern will be left unobscured, ensuring that Tealet branding is ever-present.
Tealet's labels will be an adhesive ribbon around the tin itself, along with some other creative packaging devices I'm working on. Stay tuned for all that stuff...
Check the attachment for artwork detail.
12 months ago
Seamless tea leaf pattern for Tealet, illustrated in the same roughened, hand-drawn style as the logo.
This pattern was designed mostly for use on the brown corrugate tea shipping box, but I developed various color schemes — derived from the four corporate Pantone colors I established for the logo — that Tealet could use throughout their branding.
I don't have much prior experience designing complex seamless patterns, so I really pushed myself hard for this project. As a result, I ended up incorporating many different seamless patterns for use in the packaging, which I will post in the coming days. I don't possess anywhere near the level of pattern mastery exhibited by the likes of pattern masters @Von Glitschka or @Matt Vergotis , but I've found that I really enjoy the process of pattern making, and I intend on working this in to as many future projects as is relevant.
Check the 2x size for more detail, as well as the attachment for concept sketch, process, and other views.
9 months ago
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