This is a second concept.
The client initially wanted to use the .io domain name as part of the overall identity. He wanted to combine the use of the .io and a power symbol. But with that idea there were so many regurgitation's of power symbols and the like out there that every one I came up with was reminding me of another brand.
So I stripped back all the elements to try and create a super simple logo mark.
9 months ago
I like the one a lot Scott. Feels stronger than the other mark.
Or maybe it's down to my fetish for the .io TLD (;
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