Concept done for Rival Athletics mark. This one didn't get chosen by the client but I was fond of it so I thought I'd share.
10 months ago
nice work! :)
I think this is pretty solid. The overall form seems well executed, though personally I probably would've gone crazy trying to have all of the negative and positive strokes in and around the letterforms to be the same (like how the space shared inside the A and R isn't quite even).
It definitely seems scalable too, where I don't think it'd lose legibility at a smaller size. What reasons did the client give to not go forward with this? And is there a link to see what they went with?
@Dan Auer Thx for the feedback. I think the client wanted something a bit more like a shield. The final logo they went with was by another designer of ours and it looks great. I'll see if I can get a hold of it.
Get them to post it! The shield seems like a bit of an overused shape though for the field. Everyone wants to do a shield. Regardless, I do think this one's a strong concept.
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