I don't know where you are in the process or if you're looking for feedback but I wanted to share some thoughts.
I liked your previous shot better than this one, I liked the type and colors much better. I also liked the photo of the doctor rather than the random lady, but that was probably a client decision.
When I look at this the color pallete doesn't immediately make sense to me. There are a lot of blues going on from the blue in the logo, to the blue in the background of the photo, do the blue being used in the menu, to the blue being used in the "Watch the video" button. It could really benefit from some consistency there.
I think that improving the colors could also help the visual focus of the site. What are you wanting users to do? Watch the video?
To me the red in the Learn More stands out more than the watch the video button, especially when the red stands out as the red in the lady's scarf and the red highlight on the screenshot of the iPad application.
I also think you could do more to make the content area underneath the screenshots look nicer, maybe with some icons or photos or something, it's a lot of unformatted text right now above a call-to-action that looks nice.
I'd also keep in mind that the site should speak to whatever visual style you're communicating in the iPad/iPhone - I don't see any consistency in the fonts/buttons/etc there.
Just some of my initial thoughts.
Looking good so far though. :)
about 1 year ago
@Jamie Martin - Thanks for the feedback.
I completely agree that the blues should be more consistent. I also hadn't noticed that the "Learn More" button was standing out so much - that should definitely be less in your face.
Unfortunately the actual app UI is very inconsistent, and I don't even have a copy to play, so I just have to roll with they few screenshots they sent me. It's also primarily using the default jQuery Mobile styles, so there isn't much there that's unique to their brand.
Thanks again. Should have some revisions up early this week.
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