Secondary concept for MolesyCo which is a new UK outdoor leisure brand: clothing, boots, accessories, shoes, hats etc.
A few specific requirements of th ebrief included the need to reflect the never ending popularity of the 'used vintage label brand' style whilst incorporating some smart typography and unique logo mark.
In this case the logo mark was to be an animal of some kind, ideally a dog. The challenge with any kind of dog mark is the risk that it could look more like a pet brand rather than a clothing brand for humans.
My 2 cents was that we create a hyrbid dog/wolf/husky mark so as to also create a link to the outdoor adventure spirit of wild wolves, huskies, and the original use of the German Shepherd to watch and protect the farmers/shepherds flock.
For those that know my love for dogs, and in particular my own Mr Dylan (Lurcher) and Miss Charley (Black German Shepherd) you'd be correct in thinking I used Charley as a model for this mark. :)
Shortening the snout a little, creating more of a chiselled forehead and brow and adding some nice wild 'fur' helps create a unique 'mascot' called Molesy. Important not to make the animal too wild, too frightening or 'rabid', but also not too cute or domestic pet dog, so striking that balance has been a fun challenge with very minor tweaks making big visual differences.
The brief only came with the brand name, Molsey, with no requests for a tag line, let alone additional copy. So I believed that working on some phrases would help define the brand 'mood' as well as provide useful visual elements to help me carve the logo design.
Currently playing with tag lines etc, so the 'Living the Outdoors', and Awaken the Inner Spirit' are more placeholders until we can create something else, but the idea of 'living in the out doors', and awakening that inner self to spend more time outside in the wild holds true to the nature of this fashion brand, and the brand mark that represents it.
For those that are curious I used 'Columbia Titling' for the main brand name, and 'Engine Caps' for the tag lines.
For this main image I printed the logo out on standard inkjet printer, then used the really really cool SLR Magic 35mm F1.7 lens, on my Olympus OM-D E-M5 to take the photograph.
3 months ago
inspiring work sir!
always the best!
I'm always weary about leaving constructive feedback on a piece that's completed. I don't know if you've presented this to the client yet either, but anyway, just delete my comment in case it's been approved.
I dig the structure/hierarchy of the type and the type choices. Although I would just like to see a tad of shading to the mark. I think even the most subtle shading would lift it. Right now it feels a bit "lumpy" in the center.
Also, a nitpick, but still; the ampersand's height throws of the balance a little bit.
It would be cool to see some alternatives to the wave-stroke beneath "co."
Perhaps a version where it goes all the way to the outer edge of the the letters and a version with a straight line.
Top notch as always.
Nice mark Graham. How's that magic 35 going for you?
@Emir Ayouni HI Emir. Really appreciate your thoughts. It's not actually a final design, although the overall direction: the mark, the overall typography style and general layout has been approved.
So at this point it's about tweaking the smaller details, exactly things like you point out, which I am playing with at the moment.
Regards to your suggestion of 'shading', but did you have in mind specifically? From my end I need a mark that will reproduce on materials and all manner of sizes from: cotton, metal, rubber, leather etc, so ultimately one needs to keep that in mind…
@Jonas Cederholm Loving it! Only had it since Friday, but's already become a firm fitment on the camera. took it out to a pub Drag Queen event last night, and it took some great pictures in low light environment. Can be a bit tricky with the manual focus without 'focus peeking' which I hope Olympus bring to the OM-D at some point.
But for the price, the small size, the fast 1.7, the lovely 'circular graduating softening you really can't go wrong. Plus it's all metal, with a metal lens hood and a metal screw on lens cap.
Love this! I like how simple and clean it looks.
Sounds good! I read about it a while ago over at Huff's site and was gonna order one but the Chinese New Year put a stop to that ... I think it ends today though:-)
I have the Nex so peaking is available, it works really well with the vintage lenses i'm using. That's also why the magic 35 sounds so appealing to me, it seem to render that "classic look". And then there's the price of course(!)
by Graham Smith
Still in progress, but nearing the finish line. Things yet to finalise: wording for tag line/phrases, possible colours, and vectorisation of the dogwolf maine.
Quite a few changes to the Molesey mascot, some being quite subtle: raised eyebrow, shorter snout (less German Shepherd, more Wolf like, more furrow on the head, drooping top lip, wider mouth with a 'hint' of a smile and of course now we have a drooping tongue hanging off the front right canine.
Incorporated the full company brand name now along the top, as Mindeloes will be a sub brand off Molesey, so I thought it a good idea to bind both brand names together.
3 months ago
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