WIP. idea was to take the simple graphics of cigarette brand pack and take them into the shape of a coffin. not sure if this is the direction to go, but thought i would get any feedback or critiques that anyone has.
Check out the larger version also. if you have the time.
3 months ago
Instantly communicates. Nice work, Mike.
I got cigarette but not coffin. I think because In my head a coffin is longer.
Looks rad man. Got that right away.
@Blake N. Behrens THX!
@Jon Campos that kind of what I've been concerned about. balance between graphically seeing the cig pack and coffin. It felt long enough to me in the larger poster size attached. thanks for the feedback.
thx @Terry Dee
This could be a great PSA. No text, just the image, powerful stuff. Though I do agree with @Jon Campos , that it should be longer. Nice work.
I like it, but just be aware: http://www.behance.net/gallery/Antismoke-pack/351592
THX @Ryan Rich .
@Michael George Haddad DAMN did not see that. thanks for the heads up, Mike.
I got one word for you. Smart.
@Mike Bruner This is great. You need to fix the right side where the white and red meet. The white is poking out to the left and leaves a white line on the edge. Don't know if that was your intent or not though.
Knew exactly what it was! Very powerful! Great work!
I got it straight away. Maybe that's because I was a smoker for 7 years until last Sunday. Almost a week strong!
Don't know how Phillip Morris would feel about it but the piece is pretty rad. Should try a version with the Newport graphics....there again, I don't know how MY parent company would like it.
@Daniel Bruce THX!
@Jacob Rosenburg yeah I saw that. still a rough. not sure it will ever get off the ground, but I thought it would strike a nerve out there.
@Erin Potter Yes that's why it may never get off the ground and may get buried. Lawyers! maybe I have to do one in a suit. HA!
@Andrew Colin Beck and @Mitch Bartlett thanks guys. And congrats on the week strong, Mitch. keep going. I've been smoke free for 57 years now. Course that's because I never started. HA! kidding with you of course. I know it would be tough going, but you'll make it. cheers.
cool idea for sure!
Instant connection Mike—Love this! Good to see that you dabble in the world of art direction and ad concepts!
I hate being that guy haha. But... this is an ad concept, while the other seems to be more of a product design.
@vinslëv , @Nemo Jovanovic aka Fracturize and @Marjan Žitnik THX!
@Jared Granger ad world, yeah I have been doing that stuff for 33 years, I would like to do more graphic work. Love it all though. Thanks.
@Michael George Haddad I know, but the idea is in the same room. Just hadn't seen it. But they did a nice job on the box. awesome.
Im really digging that shadow!
I had no problem recognizing both the coffin and cig pack. Great idea and execution.. I personally would love to see some others.
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