Unity Gym Concepts

Two different unused concepts for Unity, a gym/personal training studio in Dubai.

Route 1
When we think of UNITY, we think of multiple things coming together, being united. One of the business goals for Unity was to create a community atmosphere around the gym.

‘UNI’ is the first three letters of the word, ‘You and I’. By highlighting these three letters we showed what UNITY would bring to it’s clients; a partnership, a community, a place they can be themselves, to grow and achieve their goals. A place where 'You and I' are in it together.

Route 2
This route looks at the positive and negative aspects to the fitness and lifestyle world through the clever addition of the ‘+’ or ‘x’ within the UNITY wordmark.

Dispelling myths, fiction or fear, the ‘T’ of UNITY is being depicted as an ‘x’. When rotated slightly the ‘T’ also represents a ‘+’. As a ‘+’ it suggests positivity, or looking closer the ‘I’ + ‘Y’(OU) or in simpler terms, UNITY + SOMETHING.

There was a third route that was eventually chosen and developed.