McLaren healthcare neuromodulation project

Final proposition for the home screen at stage 02. In this variant of the home screen it is possible to see the treatment counter which is represented as the main circle where an animation fills the space simulating a fluid movement.

After doing many experiments and testing them we identified that having an organic/fluid approach was a subtle but more soothing experience to most users, probably because an implant and respective devices' mental models are not easy to grasp or cope with. Having a more "ludic" and "organic" experience allows a bit of an abstraction from the technology side of the system and brings it instead into a more "human" level.

This is part of a concept for a McLaren healthcare project (partnership with Google and GSK). The project was focused on designing an entire ecosystem focused on body implant devices that will allow treatment of various medical conditions via neuromodulation.

Read more here:
https://us.gsk.com/en-us/research/what-we-are-working-on/bioelectronics-research/bioelectronics-at-sxsw/