I can't pick a direction! It's a newsletter for the popular blog posts in your city.
Thoughts? Comments? Concerns?
10 months ago
I like the upper left one and the middle one...
i think the upper left one is very interesting and iconic look, but i think the middle one reads as Local Read...
The envelope ones are really cool looking but make me think too much about e-mail or even snail mail.
all in all they are very nicely done. great job!
Nice dimension to these. Good work.
I agree with @chris walsh but I also like the upper right. The middle one captures the concept of local read the best though.
well if you agree with me then you've got yourself a new follower, thanks @Lindsey :)
Great color palette & overall feel. I agree with @chris walsh on both accounts
Middle is probably the clearest iconically, but I love the look of the envelope. Good stuff!
@chris walsh w00t! :D
First choice for me would be the middle one. Second would be the bottom-right with the little plume of smoke coming out. Love that. :) All look really dope, though.
and @Lauren Dickens you now have a new follower - lol ;)
The Circle one
Top left :)
I like the first one the most. Have you tried the circle with the yellow color?
They're all wonderful but the centre one is definitely the most immediate!
I was torn between that and the envelope options, but that one suggests a property/estate service.
really nice work.
Oh man this tough, they are all so good! I like the bottom right, middle and top left the most in that order.
very sharp. Vancouver has talent.
These are gorgeous. Really, really, really, really good.
Not sure which is my favourite - but I prefer the typeface on the upper three.
These are great, Meghan.
Cool idea for a service! Would love to see this in smaller cities since I have a feeling it would start with more cosmopolitan areas.
I like the envelope logos, if its primary goal is a email newsletter. If the main goal is to get people to a website, I like the open book.
The middle one (book with location icons) hits the concept the best in my opinion. I really like the circular one too though.
The envelope with the plume but with the sans typeface for the wordmark. Love 'em!
hmm I tried to tag you guys in the next shot & thank you for all your feedback, but I botched it...
ANYWAY Thank you all for your wonderful feedback, @Connor Lesniak @Shane Rielly @Dustin Glendinning @Emir Ayouni @Brian Flanagan @David Cran @Shayla LaFreniere @Christopher P. Cacho @chris walsh @Will Saunders @Jenny Shen @Rovane Durso @Robert Williams @Jonatan Flores @Ryan Hamrick @Lindsey @Aaron Dodson @Blake Crosley , I found it incredibly helpful!
You can see that I implemented the envelope direction here
I think I agree with (most of) you - that the open book was the strongest in so far as the image most clearly reads "local read." I didn't ignore your feedback(!) ... but... I ended up going with the envelope (most of your second choice) for two reasons.
It's a side project of another client, so they were pretty specific about where they want it used. The first reason they asked for a logo at all was to have something to use as a twitter profile picture - the square option solves that problem.
As much as the open book reads "local read" it doesn't communicate what the service actually is - a newsletter. The envelope ties the name to the service.
(ermmm sorry if it reads a bit inconsistently... I got lazy and copy & pasted from the other shot...)
Great concepts! I think the book with the markers and the buildings coming out of the envelopes are the stronger ideas, but not by much. Choosing between those two, the book with markers would not limit you to and mail/email concept if they expanded to other delivery options.
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