Thank you all for your feedback on my previous shot. I also thought it was hard trying to make your own logo. I hope this is in a better direction.
4 months ago
Looking good. I think the one thing I would play around with are the ornamental points. They seem to be allover the place in terms of size. Maybe just making them a little more uniform?
I like the differently-sized ornamental points, makes it look more hand-drawn and eye flow is easy. The swoosh in the middle of the "a" makes it a teeny-tad less easy to read, but it still looks great with our without in my opinion. Slick work, Nick.
Looks awesome and a positive change from the old version. I agree with Benjamin, too. Most of the letters seem to have them coming from the center, but the S has them randomly placed. I think finding a nice middle ground would definitely make this more solid.
Looks cool man, but what about making the ''S'' a bit thinner- to fit the weight of other letters? :) Except it has a reason to be thicker than other letters...
Lets get matching tats of this! Haha..but foreal dude this type is dope. Nailed the vintage treatment for sure.
Looks good. I am not sure about the t though. it gets really busy where the bar crosses the t with the look, the bar and the ornamental spike. I'd try to simplify that.
Super great, love it!
Yeah, but why does it say "Slater?" It should say "BMF" because "Bad Mutha Fucka" is too long for a word mark. haha. Good stuff slick @Nick.
Just my two cents...
I think the "l-a" and "t-e" kerning is a bit loose compared to the rest. The spurs coming off the letters need to point to the left on the thick part of the letter...essentially the spur on the "a" should be on the left side and the "e" should share that as well.
Since overall the letters are made to look like they were done in one stroke, the "l" shouldn't cross the counter of the "a"...it should stop at the base.
The "a" and "e" need to be sheared a few degrees to the right to have the same diagonal as "l" "t" and "r".
In my opinion, the cross bar on the "t" is super thick and should mirror the weight of the thinnest parts of the rest of the letters. If you want to go from thick to thin, this should be consistent with the rest of the letters.
The spurs on the "S" seem very sporadic as there are three on there, where every other letter has one.
The thin parts of the capital "S" should mirror the same thin strokes on the rest of the letters.
@Nick Slater Personally, this looks almost done, and I'm not saying this to be agreeable. Everything has vastly improved from the first iteration, which I loved.
I think the spurs while perceived erratic on the 'S' are appropriate. The crossbar (I believe) is mirroring the swash on the 'r' in angle and thickness. While I like that element, I would like to see it scooted further from the 'a'. It seems a little close to the 'r' as well, but that's not awful. Again with the 't', if it is too busy for you, maybe remove the compound path of the negative space.
Then put it on your website. Geez.
Top work bro. Only thing that jars me a little is the proximity of that 't''s crossbar to the left tip of the 'r'. Maybe move it back a little?
But that's just being nitpicky.
Nice style and color! I agree with Richie though about the kerning especially between the l and a... right now I'm getting sl...ater. I don't mind the S having more/different spurs but I think the lowercase letters might benefit from having them on the same sides of the letters. That would probably also help even out some of the kerning on its own then. other than that lookin' fly!
Make a tee of this, and I'll be first in line to wear it.
Super slick :)
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