We ran into some issues with the previous mark we created so we are spinning a whole new direction. You don't always need a mark if you can create nice supporting elements to work with a logotype.
@Eric Ressler yeah it was a big time buzz kill, the client and our team we extremely happy with the old final direction. Such is life. Back to the drawing board and time to make something new and potentially even better.
I'd like to point out that there seems to be a discord with the tagline 'Think Forward' and the perceived direction of the triangles. Pointing them up and right would give them a more 'forward' appearance.
24 Responses
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Bill S Kenney
We ran into some issues with the previous mark we created so we are spinning a whole new direction. You don't always need a mark if you can create nice supporting elements to work with a logotype.
Custom logotype by our man @matt yow
Created with the Focus Lab team
3 months ago
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David Elgena
Nice fonts, is 'continu' custom?
3 months ago
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Bill S Kenney
@David Elgena it is :)
3 months ago
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Tory Hobson
LOVE the color palette.
3 months ago
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Paul Jobson
@Bill S Kenney love the type. overall feel is great and clean. great work as always.
3 months ago
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Marco Suarez
Great colors!
3 months ago
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Eric Ressler
@Bill S Kenney Great new direction. I'm curious as to what issues you guys ran into with the previous mark?
Great job on the type @matt yow!
3 months ago
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Bill S Kenney
@Eric Ressler thanks! Trademark issues :(
3 months ago
Well done fellas. Love it.
3 months ago
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Eric Ressler
@Bill S Kenney oh that's a bummer! At least it inspired a great new direction.
3 months ago
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Bill S Kenney
@Eric Ressler yeah it was a big time buzz kill, the client and our team we extremely happy with the old final direction. Such is life. Back to the drawing board and time to make something new and potentially even better.
3 months ago
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Nicholas D'Amico
this color pallet is nice!
3 months ago
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Phil Lester
Yeah this color palette is the best of the bunch imo.
3 months ago
hot!
3 months ago
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Debashis Nayak
Great one! I think the 'i' in 'continu' needs a dot. Beside that the type is a killer one :) Love it man!!
3 months ago
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Anthony Vyner
Its a great lesson to learn . :) great piece!
3 months ago
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Bill S Kenney
Thanks for the love peeps! @Anthony @Debashis @Andrew @Phil @Nicholas @Chris @Eric @Marco @Paul @Tory @David
3 months ago
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Mark Gilliland
I'd like to point out that there seems to be a discord with the tagline 'Think Forward' and the perceived direction of the triangles. Pointing them up and right would give them a more 'forward' appearance.
3 months ago
Looks good but I can't help but think of the More4 branding in the UK - http://manvsmachine.co.uk/projects/project/more4_rebrand
3 months ago
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Billy Harkins
@Bill S Kenney Look amazing, that custom font is killer.
@Evan Richards Isn't there always something similar? Queue the Barenaked Ladies "It's All Been Done"
3 months ago
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Kyle Key
@Bill S Kenney enjoying watching the progress. You Focus Lab guys are killin it.
3 months ago
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Matthew Wiard
@Bill S Kenney its looking great as always!
3 months ago
@Bill S Kenney this is beautiful. Love the new direction
3 months ago
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Zan | ninetofive.me
Ah so nice to rest the eyes a bit!
3 months ago