New Brand Direction

24 Responses

  1. Pro Bill S Kenney Bill S Kenney

    We ran into some issues with the previous mark we created so we are spinning a whole new direction. You don't always need a mark if you can create nice supporting elements to work with a logotype.

    Custom logotype by our man @matt yow

    Created with the Focus Lab team

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    3 months ago

  2. Pro David Elgena David Elgena

    Nice fonts, is 'continu' custom?

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    3 months ago

  3. Pro Bill S Kenney Bill S Kenney

    @David Elgena it is :)

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    3 months ago

  4. Pro Tory Hobson Tory Hobson

    LOVE the color palette.

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    3 months ago

  5. Pro Paul Jobson Paul Jobson

    @Bill S Kenney love the type. overall feel is great and clean. great work as always.

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    3 months ago

  6. Pro Marco Suarez Marco Suarez

    Great colors!

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    3 months ago

  7. Pro Eric Ressler Eric Ressler

    @Bill S Kenney Great new direction. I'm curious as to what issues you guys ran into with the previous mark?

    Great job on the type @matt yow!

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    3 months ago

  8. Pro Bill S Kenney Bill S Kenney

    @Eric Ressler thanks! Trademark issues :(

    3 months ago

  9. Chris Pfaffinger Chris Pfaffinger

    Well done fellas. Love it.

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    3 months ago

  10. Pro Eric Ressler Eric Ressler

    @Bill S Kenney oh that's a bummer! At least it inspired a great new direction.

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    3 months ago

  11. Pro Bill S Kenney Bill S Kenney

    @Eric Ressler yeah it was a big time buzz kill, the client and our team we extremely happy with the old final direction. Such is life. Back to the drawing board and time to make something new and potentially even better.

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    3 months ago

  12. Pro Nicholas D'Amico Nicholas D'Amico

    this color pallet is nice!

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    3 months ago

  13. Pro Phil Lester Phil Lester

    Yeah this color palette is the best of the bunch imo.

    3 months ago

  14. Andrew Colin Beck Andrew Colin Beck

    hot!

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    3 months ago

  15. Pro Debashis Nayak Debashis Nayak

    Great one! I think the 'i' in 'continu' needs a dot. Beside that the type is a killer one :) Love it man!!

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    3 months ago

  16. Pro Anthony Vyner Anthony Vyner

    Its a great lesson to learn . :) great piece!

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    3 months ago

  17. Pro Bill S Kenney Bill S Kenney

    3 months ago

  18. Pro Mark Gilliland Mark Gilliland

    I'd like to point out that there seems to be a discord with the tagline 'Think Forward' and the perceived direction of the triangles. Pointing them up and right would give them a more 'forward' appearance.

    3 months ago

  19. Evan Richards Evan Richards

    Looks good but I can't help but think of the More4 branding in the UK - http://manvsmachine.co.uk/projects/project/more4_rebrand

    3 months ago

  20. Pro Billy Harkins Billy Harkins

    @Bill S Kenney Look amazing, that custom font is killer.

    @Evan Richards Isn't there always something similar? Queue the Barenaked Ladies "It's All Been Done"

    3 months ago

  21. Pro Kyle Key Kyle Key

    @Bill S Kenney enjoying watching the progress. You Focus Lab guys are killin it.

    3 months ago

  22. Pro Matthew Wiard Matthew Wiard

    @Bill S Kenney its looking great as always!

    3 months ago

  23. Samuel Nudds Samuel Nudds

    @Bill S Kenney this is beautiful. Love the new direction

    3 months ago

  24. Pro Zan | ninetofive.me Zan | ninetofive.me

    Ah so nice to rest the eyes a bit!

    3 months ago

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