Went for a manilla on the folder to give it a utilitarian sense of functionality rather than a bright and playful web app vibe. This theme is also reflected through a practical mix of geometric letter-forms with subtle humanist qualities.
Pixel-fitted for sharpness.
Probably need to pull the 'e' over to right a little.
10 months ago
just a little
Like it Rich! Color scheme feels very "for the people" and approachable.
Thanks Jared, like your phrase, really sums up the accessibility of it all.
Nice, Richard. You might also look at the kerning around the Con, seems a tad loose in there. I like it.
Thanks Sean, will get that fixed.
You should pixel-fit the mark too IMO, looks a bit blurry. Other than that ... love it.
Yeah it's fitted for the 2x version not the resized shot window.
Oh, of course, didn't see the 2x, sorry :)
No worries, the 2x is so small, could with a larger update.
I think need some kerning for letters)
Could you do a little flick on the V or something similar so maybe you can get rid of the dot on the 'i'? Just to add a little quirk?
Might not be appropriate though
Hi Jamin thanks for the comment, good to see you getting involved.
Really appreciate the thought but the product is very much about standardisation, not individuality or customisation so to have any embellishments or custom character work wouldn't really reflect the proposition.
As a personal philosophy, beyond kerning, I very rarely mess with the classics, how could I possibly improve on the work of Adrian Frutiger!
I may however open up the spacing a little more as the tittle and V may merge when printed smaller. I don't really want to mess with it too much, it's only a logo.
by Rich Baird
8 months ago
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