Went for a manilla on the folder to give it a utilitarian sense of functionality rather than a bright and playful web app vibe. This theme is also reflected through a practical mix of geometric letter-forms with subtle humanist qualities.
Pixel-fitted for sharpness.
Probably need to pull the 'e' over to right a little.
Could you do a little flick on the V or something similar so maybe you can get rid of the dot on the 'i'? Just to add a little quirk?
Might not be appropriate though
Hi Jamin thanks for the comment, good to see you getting involved.
Really appreciate the thought but the product is very much about standardisation, not individuality or customisation so to have any embellishments or custom character work wouldn't really reflect the proposition.
As a personal philosophy, beyond kerning, I very rarely mess with the classics, how could I possibly improve on the work of Adrian Frutiger!
I may however open up the spacing a little more as the tittle and V may merge when printed smaller. I don't really want to mess with it too much, it's only a logo.
14 Responses
Pro
Rich Baird
Went for a manilla on the folder to give it a utilitarian sense of functionality rather than a bright and playful web app vibe. This theme is also reflected through a practical mix of geometric letter-forms with subtle humanist qualities.
Pixel-fitted for sharpness.
Probably need to pull the 'e' over to right a little.
4 months ago
just a little
4 months ago
Pro
Jared Granger
Like it Rich! Color scheme feels very "for the people" and approachable.
4 months ago
Pro
Rich Baird
Thanks Jared, like your phrase, really sums up the accessibility of it all.
4 months ago
Pro
Sean Heisler
Nice, Richard. You might also look at the kerning around the Con, seems a tad loose in there. I like it.
4 months ago
Pro
Rich Baird
Thanks Sean, will get that fixed.
4 months ago
Pro
Jure Tovrljan
You should pixel-fit the mark too IMO, looks a bit blurry. Other than that ... love it.
4 months ago
Pro
Rich Baird
Yeah it's fitted for the 2x version not the resized shot window.
4 months ago
Pro
Jure Tovrljan
Oh, of course, didn't see the 2x, sorry :)
4 months ago
Pro
Rich Baird
No worries, the 2x is so small, could with a larger update.
4 months ago
looks good
I think need some kerning for letters)
4 months ago
Could you do a little flick on the V or something similar so maybe you can get rid of the dot on the 'i'? Just to add a little quirk?
Might not be appropriate though
3 months ago
Pro
Rich Baird
Hi Jamin thanks for the comment, good to see you getting involved.
Really appreciate the thought but the product is very much about standardisation, not individuality or customisation so to have any embellishments or custom character work wouldn't really reflect the proposition.
As a personal philosophy, beyond kerning, I very rarely mess with the classics, how could I possibly improve on the work of Adrian Frutiger!
I may however open up the spacing a little more as the tittle and V may merge when printed smaller. I don't really want to mess with it too much, it's only a logo.
3 months ago
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File Management And Distribution
by Rich Baird
about 1 month ago