WIP - Tealet logo vectors 03

12 Responses

1. Pro Jon Stapp | atomicvibe

   Vectorized.

   Colors used are just to show examples of what color *might* look like. Once the client makes a final decision, I'll do a more in depth color study.

   Please see original sketch shot for detailed information about the company, their motives & wishes, and my rationale. Check the attachment for my inspiration, sketches, and additional shots of the vectorized logo.

   FWIW, the client (a Prospect here on Dribbble) has already seen these, and has mostly made up their minds about which option they wish to finalize, but they were very interested in seeing what you fine lot have to say before pulling the trigger.

   So...please hit me with your thoughts, ideas, critiques.

   4 months ago

2. Pro Craig Smith

   I think it's really clever how you've combined the letter forms as you have here, giving a very "tribal" feel, however, I don't think it'll be immediately obvious what it says to everyone.

   1likes

   4 months ago

3. Pro Sean Heisler

   Hey, Jon. Great work on all this stuff. I tend to agree with Craig here, love the concept and it's clear eastern influences and all, and love how how you combined strokes in the letterforms, but I wonder if people will be able to read Tealet straight away? Not sure. Nice work, Jon.

   1likes

   4 months ago

4. Gary Chew

   nice type!! Im agreed with Craig and Sean too, i think letter "L" is hard to read.

   1likes

   4 months ago

5. Pro Jon Stapp | atomicvibe

   @Craig Smith @Sean Heisler @Gary Chew Thanks a lot for your input, guys! Your points are duly noted.

   4 months ago

6. Pro Ryan Northway

   stellar man.

   1likes

   4 months ago

7. Pro Jon Stapp | atomicvibe

   @Ryan Northway Cheers, Ryan! Thanks for taking a look.

   4 months ago

8. Pro Matt Vergotis

   sweet strokes man. I love the way the stem of the 't' starts and finishes - lot's of character in what is simply a straight line. I can just imagine you filling pages and pages writing this. Once you get on a roll with a dynamic way of writing something, it becomes addictive trying to get that perfect version.

   1likes

   4 months ago

9. Pro Jon Stapp | atomicvibe

   @Matt Vergotis Thanks, brutha! You're so right. I easily could have filled 5 more watercolor pads trying to write this little mutha out...

   4 months ago

10. athenabelle

    hi jon, really love the mark!
    tend to agree with craig and sean with the reading of it,
    if you match the bottom stroke of the L with the bottom stroke of the E (instead of the middle)
    and the middle stroke of the E with the stroke of the last T?
    do you think people would read it better?
    anyways, very nice work! :)

    1likes

    4 months ago

11. Pro Eric Kidd

    Another awesome shot, just like the other Tealet shots. I, personally, find single stroke styled calligraphy intriguing. I think you nailed the styling yet again.

    Looking at the sketches versus the vectorized version, you vectorized a different 'A' - I think the 'A' with equal drop heights that appears to be done with a single stroke (the one you had circled too!) works better. Otherwise, The weight of the T's, A's and L being heavier than that of the E's, the E's tend to recede. That might make the E's tough to make out (especially the last E).

    Little things, really, I am a big fan of this shot :)

    1likes

    4 months ago

12. Pro Jon Stapp | atomicvibe

    @athenabelle @Eric Kidd Really appreciate your feedback, guys. Readability is always a concern once you start getting into stylized, interconnected letterforms, so it's important to get the feedback from others. If the client decides to push forward with this design (which I'm pretty sure they won't, since they seem to really love #2), I'll be sure to keep all these helpful comments in mind.

    4 months ago