After years of designing better brands for everyone else, we felt it was time to better our own. Moving away from the textured, Russian Constructivist-look and more towards the Swiss, we distilled our identity down to its purest form: der Umlaut. Circles, dots and the Ü motif reconfigure into interlocking and repeat patterns creating a set of unique business and greeting card designs. Electric bolts echo the magnetic philosophy behind our Brand Attraction process. The full system reflects our flexible design aesthetic.
We partnered with JMX2 to build a clean and simple site that's responsive, making it a true fit for any size screen. Check it out http://trufcreative.com
5 months ago
I realy like how it everything holds together. Good job!
Yes! Great variations on the logo.
very very good.
Thank you! So glad you like it :)
Loving the new branding and website!
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