Exploring some early simplified looks. Extremely vague representation of an S and a reversed percentage symbol.
This mark is really meant to explore abstract looks and not really read as anything directly.
See the attachment for the rotated version with color palette options.
Created with the Focus Lab team
5 months ago
If I'm 100% honest I couldn't see an 'S' in there until reading your description. Perhaps when/if it's placed next to the name of the brand it would be discovered a little easier.
I love the mark, but i also did not see the S. I agree with @Adam Whitcroft on it reading better in proximity to the brand name.
I can't help seeing Ericsson logo. Sorry.
@Adam Whitcroft @Joey Gudenas thanks fellas! Yeah it is meant to be super abstract and not super important that it is seen.
maybe if you try with some curves...
@Jure Tovrljan ohh thanks, I was suspect that there was a three line mark out there that may trump me haha
My eye balls saw a letter E. Like the mark regardless =)
Sarcasm much? :)
from the project name it says something financial, and it definitely feels 'secure' for sure, so that is great.
@Jure Tovrljan it was a truthful thanks! I was not trying to be a jerk :)
It's like a barbershop pole.
Maybe you can connect the parts..
I like this one vs. the rotated version. It feels more vertical and the lines feel more dominantly "forward" - if this is some kind of financial company then that seems like it would be important to try to embody.
smashing straight lines… ^.^
ROTATED is realllly nice! I dig it!
Love this shape!
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