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32 Responses (page 1 of 2)
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Louie Mantia
The icons for Zappos, Amazon, and the Apple Store focus on shopping carts when they should be focusing on their own brand instead.
More about app icons here.
4 months ago
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Alexander Vaughn
agreed!
4 months ago
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Denis Talalá
Very reasonable.
4 months ago
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Jeremy Goldberg
100% agree with you
4 months ago
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Nobtaka Nukui
Clean.
4 months ago
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Kyle Gray
Great write up Louie. Agree with everything in your post. Nicely done.
4 months ago
Agree, especially with Amazon.
Even though I've got a folder on my iPhone labelled "Shopping", where Amazon lives, it still takes me a second or two to spot it amongst the others...and it's all because it's a shopping cart, not their recognisable 'a'.
4 months ago
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Trevor May
Absolutely. I'm always hunting for that damn Amazon icon!
Simple is best. Nice work!
4 months ago
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Christopher Downer
Can't speak for Zappos, but a nice idea for the Amazon icon would be to have the 'A' logo with arrow you have there on a cardboard-y background like the boxes you receive from them. It has a physical reference which makes more sense than their current metaphor of a shopping basket, but with that suggestion, you do of course lose their iconic(?) colourway.
4 months ago
That was a great article Louie. You really should write more, it's nice to read your insights on design.
4 months ago
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Claudio Guglieri
Great article and really valid thoughts. I don't agree with you though on the Apple icon on an iOs device. I could understand Zappos and Amazon I think but when it comes to the Apple Store App Icon on an Apple device I would need more info to understand that's somehow a shopping App.
4 months ago
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Rick Roberts
Loved the article. You're right on, and the icons look great.
4 months ago
Good read.
4 months ago
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Louie Mantia
@Claudio Guglieri every app Apple ships has an icon of what it is. An "Apple App" could only be a store.
4 months ago
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Paul Kelley
Considering Amazon has a dozen iOS apps, how would you handle those other app icons? The nice thing about the shopping cart, however dated it is, is that it's instantly recognizable as a shopping app.
4 months ago
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Louie Mantia
@Paul Kelley let me ask: what could you expect the amazon app icon takes you to that doesn't correlate with what "amazon.com" takes you to?
4 months ago
Always though Apple's retail store app icon is one of their worst designed icons. Yours... is perfect. It is EXACTLY the essence of Apple retail.
4 months ago
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Kristy Marcinová
Love your insight of this, Louie. The article was a great read, too.
4 months ago
Really, it's even more important for these type of apps to have bold obvious icons since they are normally viewed at super tiny sizes inside folder groups. Good to remember for any icon though, too, great job.
4 months ago
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Patrick Algrim
Maybe branding doesn't matter anymore?
4 months ago
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Kevin Burr
Spot on, @Louie Mantia .
4 months ago
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Scott Dunlap
Yes! The originals all look like there was a committee involved.
4 months ago
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Eddy Gann
This!
4 months ago
Simple, and so much better.
4 months ago
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Guillermo Mont
I read your article and really enjoyed it. Quick question though, since Apple actually has a physical retail presence, did you think about making the Apple icon look like an Apple store storefront?
4 months ago