The icons for Zappos, Amazon, and the Apple Store focus on shopping carts when they should be focusing on their own brand instead.
More about app icons here.
11 months ago
100% agree with you
Great write up Louie. Agree with everything in your post. Nicely done.
Agree, especially with Amazon.
Even though I've got a folder on my iPhone labelled "Shopping", where Amazon lives, it still takes me a second or two to spot it amongst the others...and it's all because it's a shopping cart, not their recognisable 'a'.
Absolutely. I'm always hunting for that damn Amazon icon!
Simple is best. Nice work!
Can't speak for Zappos, but a nice idea for the Amazon icon would be to have the 'A' logo with arrow you have there on a cardboard-y background like the boxes you receive from them. It has a physical reference which makes more sense than their current metaphor of a shopping basket, but with that suggestion, you do of course lose their iconic(?) colourway.
That was a great article Louie. You really should write more, it's nice to read your insights on design.
Great article and really valid thoughts. I don't agree with you though on the Apple icon on an iOs device. I could understand Zappos and Amazon I think but when it comes to the Apple Store App Icon on an Apple device I would need more info to understand that's somehow a shopping App.
Loved the article. You're right on, and the icons look great.
@Claudio Guglieri every app Apple ships has an icon of what it is. An "Apple App" could only be a store.
Considering Amazon has a dozen iOS apps, how would you handle those other app icons? The nice thing about the shopping cart, however dated it is, is that it's instantly recognizable as a shopping app.
@Paul Kelley let me ask: what could you expect the amazon app icon takes you to that doesn't correlate with what "amazon.com" takes you to?
Always though Apple's retail store app icon is one of their worst designed icons. Yours... is perfect. It is EXACTLY the essence of Apple retail.
Love your insight of this, Louie. The article was a great read, too.
Really, it's even more important for these type of apps to have bold obvious icons since they are normally viewed at super tiny sizes inside folder groups. Good to remember for any icon though, too, great job.
Maybe branding doesn't matter anymore?
Spot on, @Louie Mantia .
Yes! The originals all look like there was a committee involved.
Simple, and so much better.
10 months ago
I read your article and really enjoyed it. Quick question though, since Apple actually has a physical retail presence, did you think about making the Apple icon look like an Apple store storefront?
@Guillermo Garcia-Mont I mentioned in my article that both the products and the store feature a glowing white logo embedded in metal. It's great symbology for the store. So yes, I thought of it, and it's what you see above. Any additional detail (panels), is distracting and doesn't help the icon become any more clear.
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