Logo done for a web application that helps service businesses generate more leads and close more sales.
The concept here I think is pretty simple, a 'spartan' helmet with a negative space wrench. Don't know if it's really easy to see both, but I'm tryng not to lose the proportions and main details of both.
Well, eedback will be very appreciated. :)))
4 months ago
I think the approach is clever, but the idea isn't clear. The visor area is too high up to be proportional to a human head. and the feathering gets mistranslated.
A ideia é muito massa, mas não tá muito clara... Talvez mexer na forma do capacete ou manter ele de frente, como estava no começo, que foi aonde eu percebi o que era.
Great job Breno, but I have to agree with Jack.
The front view versions were much clearer.
While a nice idea, unfortunately I also did not see the spartan helmet until I watched the gif. :/ There's something nice about the straight-on nature of the first layout.
I think the one you had front-facing was a better option. The wrench making a negative space for the eyes was a clever and clear idea.
I agree te gif almost seems like regression from a great idea to a poor execution
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