This is the first pass of a new logo designed for TK2 Events. They are an organisation who plan corporate events, weddings, birthdays and other special occasions. They wanted to be seen as organised, well rounded, efficient and personable. I have tried to capture this through the use of Pistilli Roman, which is emotional but organised. I have also tried to maintain flexibility by "appending" events onto the main iconography so that they have the option of expanding the brand should they see fit in the future. This additional text sims to give texture an contrast to the Pistilli Roman by using Avenir Next. Finally the deep cherry red was something the clients really wanted to include into the final design.
I am posting this in the hope of some feedback, at the moment the clients love the design, however I keep coming back to this and there is something that doesn't feel quite right. You thoughts are most welcome. Thanks.
4 months ago
That's a good initial pass Scott, here are some of my thoughts.
Nice use of colour and contrast. I feel that the layout is a bit unbalanced. Also, be careful with the size of the "2", when the logo is shrunk down to smaller sizes it may not be legible.
Perhaps you could write the full company name next to the logo symbol (to ensure it's understandable)
Hope that helps =)
Thanks Adham, that is really helpful. I know what you mean about it being unbalanced I am sure that is why it niggles at me but I just can't quite put my finger on it. I think it might be the centred logo with the events on the left but getting that right is my next challenge.
I had not thought about the potential issue with the 2 so I will consider that it is a very good point. Thanks again for your help it is much appreciated.
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