Possible direction for a current project.
boxfox will activate in the advertising area acting as a interface between clients and print-shops.
They promise always to find great solutions at the best price for the clients even when the odds are against that.
The fox was chosen to convey that "cunning" feel this brand needs to have and i decided to take that a bit further and make a big tail coming out of the box so that it would be hard to imagine how would a fox fit in there :). So the main idea here is that although sometimes the problem seems impossible, boxfox can find a great solution.
If I may humbly share my thoughts:
You could go further with this @Florin Capota !
I don't think "...boxfox can find a great solution" is being portrayed atmo. The fox just seems 'in the dark' now.
Also, I feel it should be more detailed graphically and the colours are a little too dark.
I really like the idea and the style is very nice, but i agree with @Suzie Creamcheese in that the colours are a little dark. Perhaps with some more details the message might be portrayed better - maybe if the fox was rummaging around in the box searching for the solution.
@Daniel Alb , thanks mate, @Matt Vergotis - one of the things I was aiming for, cheers.
@Suzie Creamcheese, @Craig Smith appreciate your thoughts , I will keep exploring. :) but in this concept i felt that being simple was the way, creating an overly complicated fox silhouette seemed to be too in the face since the name, boxfox, will be in the final logo next to this symbol.
Personally I think the palette is fine and the concept communicated for me. I like it. Messaging and branding along side the mark will tell the entire story, the logo doesn't have to say it all. Nice, Florin!
Final logo - boxfox idea will activate in the advertising area acting as a interface between clients and print-shops.
They promise always to find great solutions at the best price for the clients even when the odds are against that.
The fox was chosen to convey that "cunning" feel this brand needs to have and i decided to take that a bit further and make a big tail coming out of the box so that it would be hard to imagine how would a fox fit in there :).
Customized font so that it better fits the overall shape.
13 Responses
Pro
Florin Capota
Possible direction for a current project.
boxfox will activate in the advertising area acting as a interface between clients and print-shops.
They promise always to find great solutions at the best price for the clients even when the odds are against that.
The fox was chosen to convey that "cunning" feel this brand needs to have and i decided to take that a bit further and make a big tail coming out of the box so that it would be hard to imagine how would a fox fit in there :). So the main idea here is that although sometimes the problem seems impossible, boxfox can find a great solution.
4 months ago
Pro
Daniel Alb
looks great!
4 months ago
Pro
Suzie Creamcheese
If I may humbly share my thoughts:
You could go further with this @Florin Capota !
I don't think "...boxfox can find a great solution" is being portrayed atmo. The fox just seems 'in the dark' now.
Also, I feel it should be more detailed graphically and the colours are a little too dark.
4 months ago
Pro
Craig Smith
I really like the idea and the style is very nice, but i agree with @Suzie Creamcheese in that the colours are a little dark. Perhaps with some more details the message might be portrayed better - maybe if the fox was rummaging around in the box searching for the solution.
4 months ago
Pro
Matt Vergotis
I'm really liking the reduction of detail here.
4 months ago
Pro
Florin Capota
@Daniel Alb , thanks mate, @Matt Vergotis - one of the things I was aiming for, cheers.
@Suzie Creamcheese, @Craig Smith appreciate your thoughts , I will keep exploring. :) but in this concept i felt that being simple was the way, creating an overly complicated fox silhouette seemed to be too in the face since the name, boxfox, will be in the final logo next to this symbol.
4 months ago
Pro
Sean Heisler
Personally I think the palette is fine and the concept communicated for me. I like it. Messaging and branding along side the mark will tell the entire story, the logo doesn't have to say it all. Nice, Florin!
4 months ago
Pro
Florin Capota
Also feel the same way, you don't have to put all of it in the logo :). Cheers @Sean Heisler, glad this has "spoken" to you
4 months ago
ahahahahha, what a name :) can you share some different sketches about it?
4 months ago
Pro
Florin Capota
@Kossyo Kokalanov sure thing bud, soon i hope, will let you know ;)
4 months ago
Rebound
Box Fox Idea
by Florin Capota
Final logo - boxfox idea will activate in the advertising area acting as a interface between clients and print-shops.
They promise always to find great solutions at the best price for the clients even when the odds are against that.
The fox was chosen to convey that "cunning" feel this brand needs to have and i decided to take that a bit further and make a big tail coming out of the box so that it would be hard to imagine how would a fox fit in there :).
Customized font so that it better fits the overall shape.
about 1 month ago
Pro
Jon Ringger
@Florin Capota LOVE THIS! If you get a chance check out my MLB series http://dribbble.com/JON_FandP/projects/126862-MLB-Icon-Series-Personal
9 days ago
Pro
Florin Capota
@Jon Ringger thanks a lot, had a look there, cool set :)
9 days ago