First pass at a logo for an app idea I’m working on with David Hughes & Pete Hawkins.
Hmm... just realised it looks a little like the Square logo (https://squareup.com/). That's not how I came about it, but is it too close?
11 months ago
The icon’s nice (although some tweaking of stroke widths is needed), but the logotype is underwhelming. I feel like it needs to be a little more geometric. A bit classier.
@Paul Lloyd agreed. Lato is a bit to soft for the job. Tried Futura but it's a tad *too* sharp, so somewhere in between.
What's the idea behind it? What does the app do?
Oh, and…I wouldn't say it's too close to Square — it relies on such fundamental geometric forms, I suspect you'd find countless similar motifs out there. Which might sound like a criticism but isn't. When you lean on geometry, you raise the likelihood of someone else coming up with a similar idea. (That still sounds like criticism does it? It's not meant to).
@Richard Weston I understand. You hate it. Sigh...
Ha! No. I thought I was defending it – in a strange way.
@Richard Weston I know, just me being facetious ;)
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