Update on a shot from yesterday. I wasn't very happy with the Ox from the beginning and others seemed to agree. Not sure if this helps counter balance the script below the type better.
So any input would help on if this Ox is working better or to ditch the mascot all together.
Also played with a script version just for fun.
about 1 year ago
Great update on the Ox for sure.
Yeah I think it is a good balance with the type. More manly too
As you scan the whole lockup top to bottom there's a nice, light-heavy-light rhythm. The previous ox was good but this one's better.
This ox definitely works better in my opinion. Nice work!
Love em all! Bull is best
Love the new script option. Too be honest, this ox feels WAY more generic. I actually really dug the last ox, a lot more unique and memorable.
Love the ox! great improvement/solution. I also love the lettering on the second page has a nice flow.
That stroked ox! That ampersand! Everything here is just very well done.
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