Logotype - Cleaned

by Dave Coleman

Jan 18, 2013 | @2x

Laughing Donkey Logotype This is a logotype concept for the 'Laughing Donkey' client. I feel it still needs work, so any feedback would be really appreciated. Thanks!

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2 Responses

Dave Coleman

Fixed up a few elements I saw needing work in the previous shot. Notably the line weights of each letter - the increasing size of the letters created the illusion of them getting progressively thinner. So I subtly reduced the weight of the first few letters and increased the last few. Looks a bunch better.

Also played with positioning of the '.com.au' and the 'shoutout' bars above and below the type.

Lastly I played with the form of the 'S's so they filled in a little more empty space.

I think I'm nearly happy to lock it in as a final concept! Onto the laughing donkey concept...

5 months ago
Dan Burgess

Hey Dave, really like the direction this is going. How is the donkey element coming along? I think how they work together will be the crux of this.

5 months ago