This is a logotype concept for the 'Laughing Donkey' client. I feel it still needs work, so any feedback would be really appreciated. Thanks!
4 months ago
No one can surpass this.
Sea what I did there? SEA?
I like the way the types are, kinda clumsy. Looks really nice!
by Dave Coleman
Fixed up a few elements I saw needing work in the previous shot. Notably the line weights of each letter - the increasing size of the letters created the illusion of them getting progressively thinner. So I subtly reduced the weight of the first few letters and increased the last few. Looks a bunch better.
Also played with positioning of the '.com.au' and the 'shoutout' bars above and below the type.
Lastly I played with the form of the 'S's so they filled in a little more empty space.
I think I'm nearly happy to lock it in as a final concept! Onto the laughing donkey concept...
4 months ago
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