Currently working on some options of the identity for a UK based company specializing in the emerging markets.
Created by the Helvetic Brands team.
11 months ago
I certainly did get an "emerging market"-feel from this, I do however personally prefer the previous option based on the stylistic approach.
The red, yellow and green just makes me think of traffic lights - suggesting this company has some link to roads.
The shapes are interesting, perhaps overlapping and seeing how the combination of all would look together.
by Marc Nash
Reminds me of a project I worked on for an export agency
11 months ago
Thanks for the comments Andreas and Peter.
@Peter Tait interesting remark. One point to bring up is that these are individual options and are independent of each other.
@Andreas Ubbe Dall we probably won't use these designs as the direction we push forward. The solution will most likely be a bit of both.
by Helvetic Brands
A new design approach for this London based media group.
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