Hagan Creative Brand Guide
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28 Responses (page 1 of 2)
Awesome use of Pacifico! Colours are great too :)
5 months ago
Looking good, Janna.
Personally, I would be a little hesitant to incorporate a font that has as much personality as Pacifico into my branding scheme. I don't think it will age very gracefully (see Lobster).
5 months ago
nice job
5 months ago
Your colors are perfect!
5 months ago
Really love the colors, and agree with Dave on the font.
5 months ago
i looove pacifico
5 months ago
also im stealing this color palette :)
5 months ago
great work Janna!
5 months ago
Nice work! And agree with @Collin :)
5 months ago
Great work Janna! Didn't occur to me immediately, but after seeing @Dave Ruiz' comment, I do about Pacifico being a potentially risky choice.
5 months ago
Digging the colors a lot but not so much on the choice of typeface. I think it's best to create a monogram, modify an existing typeface to make it your own or pick something very simple that your work *is* the brand. After all, this isn't Vernon Adams' portfolio. :)
5 months ago
Solid guide.
5 months ago
Love the colours and typeface choices! However I do feel that with Pacifico less is more and using it for headers may be a bit much and could take away from the logo's impact.
5 months ago
@Dave Ruiz I was having a conversation until you posted
"Justifying a design decision (especially a branding one) by leaning on the general public's ignorance is irresponsible."
5 months ago
@Janna Hagan your stuff is always so good, Janna. Love it!
5 months ago
@Dave Ruiz That's a valid point, but I'd say this: Lobster was always an awful face, it just appears especially dated now that the fad has come and gone. I think Pacifico is a much stronger typeface all around, and more appropriate for /any/ use than Lobster.
5 months ago
Color pallete and typograhy are so you! Love this! Cant wait to see more executions of this throughout the brand!!!
5 months ago
@Austin Bales Very true. I guess I didn't mean it that literally, I just used an example that everyone knew to get the point across. Wisdom Script is a better example. It is showing it's age very quickly.
Pacifico is definitely a better typeface, and its cool in the logo, I would just avoid it for the headlines, as I think it will be overkill.
5 months ago
The pastels are really nice, and I don't have much of an issue with Pacifico... but I don't think the two typefaces play extremely well with each other.
Obviously it's specific to my eye, but I feel like they do opposite things to the pastels (one makes them look quite sensible and the other quite playful).
5 months ago
Nice font and color scheme! :-)
5 months ago
wonderful!
5 months ago
@Dave Ruiz I totally agree with you, but I think in another sense, Pacifico is standing its test of time. What I think, however, as a logo, it shouldn't just be Pacifico types out. This is subjective, but I feel the logo should be tweaked in some way, as to give it a unique twist. :-)
5 months ago
Rebound
Mondrago Branding Scheme
by Iain MacDonald
After seeing Hagan Creative's style guide, I thought I'd have a go at making one of my own for my current project. Just to keep it in handy for when I get to the full design itself. :-)
5 months ago
so boss.
5 months ago
@Dave Ruiz Thanks for the comment. I guess I went with a typeface for the logo because if it does age, it will be a lot easier to interchange with something else if need be.
I also wasn't planning on using it for headlines. I agree, that would be overkill.
5 months ago