Logo design for a fictional wine company called Fifty Five Degrees, based in South Eastern Australia. The "client" requested that the branding gives the potential customer the idea of Australia without using anything stereotypical, such as kangaroos or aboriginal art.
Logo is a simplified version of the Sydney Opera House, with all straight angled lines at a 55 degree angle.
about 1 year ago
Like the design, my only question is how do you bring the company's identity as a winery into the design. Right now, it looks more like a tourism agency than anything else.
@Samuel Fyfe - I find it interesting how no one in my class has mentioned something similar, though I can kind of see where you are going with that comment. In my research, I didn't really find many Australian wineries that had logos that said both "wine" and "australia" - they tended to give the impression of it being Australian, and let the fact that it's on a wine bottle speak for the "wine" part (though I did find one in an industrail metal container that didn't look like wine at all).
It's also just a label design project, not an all out identity/branding project, or else I'm sure I would've encounted comments like this from my classmates as well.
That being said, if you have an idea how I can manage to get the logo to give the impression of a winery, I'd certainly be interested to hear it.
@Michelle Samuels What I was referring to was when you didn't use it on wine bottles, for example letterhead, business cards, website, etc. But I see what you're getting at. I don't think you need to put wine grapes or such into the design, so much as the essence of the company. Now, this being a made up company haha, I don't know how well you can do that. Is this fictional company based in Sydney? If so, the Opera House makes sense, if not, I'm not sure if you're hitting close enough to home. Although I really dig the idea of using 55 degree angles, maybe bring more focus to that.
@Samuel Fyfe - Well the wine is specifically a South Eastern Australia wine, but there's no actual city mentioned aside from the location of the fictional company.
And I was suggested accenting the angles, in critique today, through the shape of the label, so I'm messing with that now, but so far nothing is working all that well.
by Michelle Samuels
Final design of my wine label for Fifty Five Degree wine. Photo was also taken by me.
about 1 year ago
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