As the client didn't like the typographic symbol solution I first presented, I decided to go for a geometric symbol. Inspired by a reuleaux triangle, I wanted an asymmetric but recognisable, compact and modular shape. This is what I came up with - client accepted it.
Interesting fact: reuleaux triangle (hidden in the negative space on my solution) is actually a curve of constant width (check the attachement). You can find more about it here: http://en.wikipedia.org/wiki/Reuleaux_triangle
I've also taken the project further into developing the more or less complete identity. It's presented on Behance: http://bit.ly/VUYm17
4 months ago
Great work Frane! I love its identity.
I loved going through your thought process. Inspiring! :)
by Frane Gorjanc
...exploring options - creating pattern out of a symbol...
4 months ago
Just a teaser for a presentation rollup banner. Check the attachement for normal size ;)
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