A concept design which never saw the light of day. At the time, the site aimed to gather support against new proposed legislation in the UK that would mean all cigarettes must be sold in identical packs with the brand name set in standardised type.
4 months ago
I really like the design, but for me it invokes a sense of coldness, an almost clinical nature. I like the use of a highlight colour, but perhaps some other small colours would make it feel more welcoming.
Cheers @Dan Walker :) The concept was never used, and I would have loved to have tried your suggestion as I think you're right, some subtle hints of warmer colours would have made it more approachable. Great food for thought regardless!
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