Final logo for my friend who is starting his own strength training company. I did a lot of reworking on the hand and the overall shape of the arm and bicep. I went with a military-esque aesthetic with the wings extending on both sides and the three horizontal lines underneath. The color I'm still not 100% on, but the overall design I am very happy with.
Thanks Tyler. I wish my friend felt the same. I tried explaining that the image of an arm flexing is more of a "concept" of strength and not to be taken literally. But he said he doesn't want a bicep as his logo. So how can you argue with that?
6 Responses
Final logo for my friend who is starting his own strength training company. I did a lot of reworking on the hand and the overall shape of the arm and bicep. I went with a military-esque aesthetic with the wings extending on both sides and the three horizontal lines underneath. The color I'm still not 100% on, but the overall design I am very happy with.
Update: the logo won't be used after all.
over 2 years ago
Pro
Jason Vanlue
Grody...and awesome.
over 2 years ago
I don't think there should be any space between the fingers like you do have here. It looks like he's holding an invisible bar.
over 2 years ago
Bummer that they won't be using it after all. It's pretty freakin sweet! Unique among fitness companies.
over 2 years ago
Pro
Tyler Finck
This is great Kyle. I like the switch to a solid background behind the arm and am glad you kept the horizontal lines under THE PITT. Well done!
over 2 years ago
Thanks Tyler. I wish my friend felt the same. I tried explaining that the image of an arm flexing is more of a "concept" of strength and not to be taken literally. But he said he doesn't want a bicep as his logo. So how can you argue with that?
over 2 years ago