Final logo for my friend who is starting his own strength training company. I did a lot of reworking on the hand and the overall shape of the arm and bicep. I went with a military-esque aesthetic with the wings extending on both sides and the three horizontal lines underneath. The color I'm still not 100% on, but the overall design I am very happy with.
Update: the logo won't be used after all.
over 2 years ago
I don't think there should be any space between the fingers like you do have here. It looks like he's holding an invisible bar.
Bummer that they won't be using it after all. It's pretty freakin sweet! Unique among fitness companies.
This is great Kyle. I like the switch to a solid background behind the arm and am glad you kept the horizontal lines under THE PITT. Well done!
Thanks Tyler. I wish my friend felt the same. I tried explaining that the image of an arm flexing is more of a "concept" of strength and not to be taken literally. But he said he doesn't want a bicep as his logo. So how can you argue with that?
keyboard shortcuts: ← previous shot → next shot L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2013 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.
Follow Dribbble on Twitter