MWC First Draft

5 Responses

1. Pro Nuff

   A very rough proposal of my vision for the new site to send the guys that will be building it. Already I can tell:

   a) that ampersand needs to go and
   b) the dark blue needs to change.

   5 months ago

2. Allegra Ercolanese

   Dark blue maybe needs some texture? It looks stark against the lighter blue, but I wouldn't abandon the idea entirely.

   The ampersand is a cool idea, but I think this one is too bold. Try one that is more delicate, like Baserville Italic's (?)

   5 months ago

3. Pro Nuff

   In this image the dark blue is actually textured, maybe a bit too subtly to tell. It's the second tier of 3, and I'm thinking only the first one should grab attention, so the others should be a muted.

   As for the ampersand, I think it makes the copy a bit too "jazzy" for an organisation of this nature. I haven't spent enough time with our "target audience" yet to know for sure but that's the vibe I get.

   I'm putting this page on hold until we get to some of the meatier stuff.

   4 months ago

4. Pro Nuff

   Also, typography is my default at the moment, looking for a nice typeface pairing that reflects the MW tone/values.

   4 months ago

5. MWC Iconography Still trying to figure out an icon style. I think they could be a bit slicker.

   Rebound

   MWC Iconography

   by Nuff

   Still trying to figure out an icon style. I think they could be a bit slicker.

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   4 months ago