A very rough proposal of my vision for the new site to send the guys that will be building it. Already I can tell:
a) that ampersand needs to go and
b) the dark blue needs to change.
11 months ago
Dark blue maybe needs some texture? It looks stark against the lighter blue, but I wouldn't abandon the idea entirely.
The ampersand is a cool idea, but I think this one is too bold. Try one that is more delicate, like Baserville Italic's (?)
In this image the dark blue is actually textured, maybe a bit too subtly to tell. It's the second tier of 3, and I'm thinking only the first one should grab attention, so the others should be a muted.
As for the ampersand, I think it makes the copy a bit too "jazzy" for an organisation of this nature. I haven't spent enough time with our "target audience" yet to know for sure but that's the vibe I get.
I'm putting this page on hold until we get to some of the meatier stuff.
Also, typography is my default at the moment, looking for a nice typeface pairing that reflects the MW tone/values.
Still trying to figure out an icon style. I think they could be a bit slicker.
11 months ago
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