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16 Responses
Pro
Nick Brue
I don't know... Maybe?
5 months ago
Pro
Yossi Belkin
Yes.
5 months ago
Pro
Dario Calonaci
Surely.
5 months ago
I really dig this Nick, but my gut reaction is there may be one or two many things going on here. The C/film canister is fantastic, but busy. Also, how does it scale down? It seems a bit thin.
"Capture" is solid. Nothing to change there. But what if you tucked "Film CO" up closer to the Capture, maybe just under and to the right of the P? Also, in relation to everything else, Film Co (to me) appears to be the heaviest thing here. Could you smooth that hierarchy out a bit more?
Anyways, great start. Digging this.
5 months ago
Pro
Pedale Design
I really like it, but the first thing I saw was a Lemon.
5 months ago
Pro
Nick Brue
@Pedale Design Then you get it!
jk. Totally looks like a lemon. Maybe I should change the background color to orange. Wait...
5 months ago
Pro
Dave Foster
I'd be careful to avoid association with a revolver, perhaps a little less rounded corners would help this.
5 months ago
Pro
Nick Brue
@Forms&Shapes Thanks Peter. Solid feedback. I'm with you on it too, I think there is too much going on. I did some other identity exercises where I pulled the elements apart and I think that might be the way to go. The Capture logotype may be strong enough to hold its own without the film reel icon and Film Co isn't necessarily a mandatory element so I might ditch that as well.
5 months ago
@Nick Brue More than welcome! Before you completely get rid of the film reel canister, what if you turned it into something more like film going through a projector (something to give a little more 'motion' to the logo')?
5 months ago
Pro
Anthony Lane
Good stuff. Logotype is a bit dominating and definitely could stand alone. I do like the mark though. Perhaps use them separate of one another?
5 months ago
Pro
Nick Brue
@Anthony Lane Thanks Tony. I think that using them separately is going to be the way to go.
5 months ago
Pro
Travis Ladue
I dig the mark. I think its getting a little complex, though. Mainly that little part where the "film" comes around the reel at the bottom.
The type is overpowering the mark right now. Possibly a different lock-up could help with that?
I saw pizza at first, maybe thats because I'm hungry, though.
I am really digging it so far.
5 months ago
Pro
Nick Brue
@Travis Ladue
My gut tells me no... But my gut is also very hungry...
Thanks for the feedback. Now go eat some pizza already.
5 months ago
Pro
Nick Brue
Forgot to mention that Capture makes Lemon Pizzas in addition to making videos.
5 months ago
Pro
Nick Brue
My wife just told me that she thinks this is the ugliest thing I've ever done. Thinking about throwing in the towel on this whole "design career" thing.
5 months ago
Pro
Robyn Britt
Don't give up just yet :-) This is an awesome direction. Agree with lots of comments above. but "Capture" is so good. I'd hate to see it go.
4 months ago