Working on a logo for a friend.
11 months ago
First glance I loved the logo. But wanted to give you some solid feedback. First, the est. 2013 is disconnected and would not work if the logo was small. I like how it is balanced with the est at the top and 2013 at the bottom, but the disconnect doesn't work. Second, the name at the top feels really strong and love the typography, but the curvature and smaller font on the bottom doesn't seem to work as well. Again, this wouldn't look good much smaller. Lastly, I love the icon, but don't really know what it is or represents. Its pretty cool, but just not sure..
Love the details you've put into it, shading as the parts go over or under.
Hope this helps :)
I disagree with 90% of Tim's assessment. Kudos Jesse.
Really well done Jesse, this would make a beautiful stamp.
So very balanced, lovely hierarchy, I don't see there being any huge issues on scaling with this. As we were saying this morning I think this looks great as a single color mark.
My assumption from this mark is that they will work in firearms training, very cool.
Keep it up man!
@Jesse Spencer its a placeholder until I can get my laptop fixed.. hopefully today.
Jesse you kilt it! I agree with @Aaron Weinstein
Thanks everyone for your feedback! @Aaron Weinstein @Andrew Preble @Carlos Rodriguez @Timothy Whalin
Lovely work and nice font use on 'Infinium,' gives a cool vintage feel while remaining modern. Speaking to @Timothy Whalin 's comments, it's common in design to get to the point of what you want to express the brand, then strip it down if you need a secondary mark that works in a smaller area of space. So, I think this works wonderfully. If you need it tiny for future situations, you can simply remove the est 2013 aspect and you've still got a solid symbol, or loose the type entirely and rely on the shapes. GO MOOSE!
I love how when @Timothy Whalin gives constructive feedback everyone disagrees with it. The one person who gives feedback that actually will help, maybe I'm biased because he has the same name as me but I agree with Timothy's points simple is key in logo design, look at clothing brands most have simple 1 color logo's look at pepsi look at the dribbble logo they are simple and to the point!
I agree with Amarides. You can pick and choose the little stuff and texture if it needs to be small or one color, which is a strength for this logo. The only thing I'm not 100% about is the little sheen on the bullet, which may be from it's size or weight.
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