Now comes the hard part. This site is to be a portfolio for a floral design shop, but I don't want the site to take on a traditional photo portfolio look. I also really love the feel of the business cards we drafted earlier. So, tying all of these nice elements together for the web in a clean, unique way is going to be quite the challenge.
Here's our first take. What are some things (good or bad) that stand out to you?
12 months ago
I like the lead image but would incorporate a CTA. The nav is almost invisible, my eyes are drawn right to the logo and then down to the text over the image.
Is most of their business through weddings and they are wanting to stick with that? If not, I'd break out the Events section and highlight what types of events they are targeting.
If they are nearly 100% weddings, it would be interesting to "tell a story" with their images that reflect how a person feels on their wedding day. I say that because I'm about to get married and my fiance goes through tons of photos for inspiration but the ones she highlights are all environmental shots, lol.
like your work by the way!
@Ryan Great insight, man. I really appreciate that. In short, Stems has previously been pretty big wedding vendor, but they are looking to focus more on events. Because they aren't necessarily selling flowers online, a traditional CTA might not fit, but at the same time, I totally understand that the user needs to be engaged to do something.
I do love your "tell a story" comment. I may incorporate that more with the individual portfolios.
As far as your eyes being drawn to the logo and then to the copy isn't totally a bad thing. Knowing what company you're viewing and then reading a brief byline that provokes you to dig in further may be a good course, but perhaps the execution above isn't as solid as it needs to be?
I'll keep digging away. Thanks, man!
by Zach McNair
I knew that with the last post on this project that I was headed in the right direction, but I had an itch that something more could make this site special. Many thanks to Ryan Mathis for his thoughts on the last post.
Be sure to view the real pixels here.
12 months ago
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