Plain Mark

1 Attachment

7 Responses

  1. Kyle Ruane Kyle Ruane

    Seeing as how our ethos and overarching principles revolve around the concept of simplicity and the removal of the unnecessary, we've decided to put our money where our mouth is and try to reduce our logo to something overly-simple and straightforward.

    We think there are some very interesting possibilites with this mark. Are we crazy or does this work?

    over 1 year ago

  2. Kelly Walker Kelly Walker

    Totally witty, love it

    likes

    over 1 year ago

  3. George Wood George Wood

    As long as the actual brand name was displayed somewhere near to this I think it's a great idea and it's executed really nicely.

    However without the word 'Plain' it could become pretty confusing for potential clients / users / whatever to spread the word etc.

    likes

    over 1 year ago

  4. Nick Sigler Nick Sigler

    It reads more as "censored" or "covert" than plain.
    I love that you took it to this extreme, though!

    likes

    over 1 year ago

  5. Jon Vlasach Jon Vlasach

    hmm, I like the concept as it related back to your philosophy, but it seems like it's trying a little hard.. in the same way mySpace rebranded with 'My________'. Conceptually I like the direction, but the execution needs a little more than a solid bar.

    likes

    over 1 year ago

  6. Ted Goas Ted Goas

    what @Nick Sigler said.

    over 1 year ago

  7. Kyle Ruane Kyle Ruane

    Thanks for the feedback everyone!

    over 1 year ago

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