Todavia asked me to develop a bold, simple, iconic and timeless brand mark to represent sustainable fashion and living. They want to be perceived as timeless fashion staples, recreational and casual. Clothes that look good anywhere and everywhere.
I chose the route of an abstract cotton flower, representing 'the pinnacle of timelessness'. From the ancient Eqyptians until now cotton is still the material of choice.
The client was completely sold on the concept shown large in the first frame.
Here's a 55-frame animation containing most of the symbols & marks that I have developed during the process.
Hope you enjoy watching. Have a great day!
5 months ago
I like the 37th frame!
Would love to see this at a 3rd of the speed. :)
great stuff Gert!
Wow, fast and furious!
GIF Explode this shit.
@Jord & @Haziq Well, there you go...
Damn love this!! Too good :)
I love almost every one of those frames! Excellent work.
@Sandeep Fortunately the client was pretty firm in his choice ;)
I'm tripping balls man!
Great stuff, really love your style.
You sure made a million marks.
@Jord I won't even consider counting them!
Great! I love it!
I like the mark. There's even a few in the .gif that I like better than the final! Great work.
This is lovely!
As usual, amazing and distinct.
@Andrew I know what you're saying. In choosing the right corporate brand mark creation however it's not always necessarily relevant what one may like and what not...
Still curious about what you liked though... Thanks.
wow pulled out all the stops for this one man. love this!
Man, they're all so good. Hard to pick one I guess.
So many options you did. It must be fun make all of them e pretty hard to decide the better. Amazing.
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