Icon-x-30-white

Symbolic Mark Making for Todavia (animated)

by Gert van Duinen
Dec 19, 2012
Todavia-animation
25 buckets
Share
2,306 views
in Symbols & Marks
Icon-colordrop-2x

Tags

  1. 106
  2. 47
  3. 13
  4. 3
  5. 3
  6. 1
  7. 1
  8. 1
  9. 1
  10. 1
  11. 1

31 Responses (page 1 of 2)

  1. Pro Gert van Duinen Gert van Duinen

    Todavia asked me to develop a bold, simple, iconic and timeless brand mark to represent sustainable fashion and living. They want to be perceived as timeless fashion staples, recreational and casual. Clothes that look good anywhere and everywhere.

    I chose the route of an abstract cotton flower, representing 'the pinnacle of timelessness'. From the ancient Eqyptians until now cotton is still the material of choice.

    The client was completely sold on the concept shown large in the first frame.

    Here's a 55-frame animation containing most of the symbols & marks that I have developed during the process.

    Hope you enjoy watching. Have a great day!

    likes

    5 months ago

  2. Pro Erik Deiner Erik Deiner

    I like the 37th frame!

    likes

    5 months ago

  3. Pro Jord Riekwel Jord Riekwel

    Would love to see this at a 3rd of the speed. :)

    likes

    5 months ago

  4. RaitG RaitG

    very good

    5 months ago

  5. Pro Dennis Terrey Dennis Terrey

    great stuff Gert!

    likes

    5 months ago

  6. Pro Rovane Durso Rovane Durso

    Wow, fast and furious!

    likes

    5 months ago

  7. Pro Haziq Mir Haziq Mir

    GIF Explode this shit.

    likes

    5 months ago

  8. Pro Gert van Duinen Gert van Duinen

    @Jord & @Haziq Well, there you go...

    5 months ago

  9. Arpit Tilak Arpit Tilak

    Damn love this!! Too good :)

    likes

    5 months ago

  10. Pro Graphorce Graphorce

    I love almost every one of those frames! Excellent work.

    likes

    5 months ago

  11. Pro Gert van Duinen Gert van Duinen

    @Sandeep Fortunately the client was pretty firm in his choice ;)

    5 months ago

  12. Jeroen Hofman Jeroen Hofman

    I'm tripping balls man!

    Great stuff, really love your style.

    likes

    5 months ago

  13. Pro Jord Riekwel Jord Riekwel

    You sure made a million marks.

    5 months ago

  14. Pro Gert van Duinen Gert van Duinen

    @Jord I won't even consider counting them!

    5 months ago

  15. Levogrin Levogrin

    Great! I love it!

    likes

    5 months ago

  16. Pro Andrew Harrington Andrew Harrington

    I like the mark. There's even a few in the .gif that I like better than the final! Great work.

    5 months ago

  17. Pro Richard de Ruijter Richard de Ruijter

    This is lovely!

    likes

    5 months ago

  18. Pro OlegZ OlegZ

    As usual, amazing and distinct.

    likes

    5 months ago

  19. Pro Gert van Duinen Gert van Duinen

    @Andrew I know what you're saying. In choosing the right corporate brand mark creation however it's not always necessarily relevant what one may like and what not...

    Still curious about what you liked though... Thanks.

    5 months ago

  20. Pro matt rossi matt rossi

    wow pulled out all the stops for this one man. love this!

    likes

    5 months ago

  21. Pro Helder Oliveira Helder Oliveira

    Love it!!

    likes

    5 months ago

  22. Matthew Ortega Matthew Ortega

    Man, they're all so good. Hard to pick one I guess.

    likes

    5 months ago

  23. Leonardo Manzi Leonardo Manzi

    So many options you did. It must be fun make all of them e pretty hard to decide the better. Amazing.

    likes

    5 months ago

  24. Pro Joel Reid Joel Reid

    Super rad!

    likes

    5 months ago

  25. Pro Joe Godbee Joe Godbee

    Aces!

    likes

    5 months ago

Ads via The Deck

More by Gert van Duinen

More In Symbols & Marks

keyboard shortcuts: ← previous shot → next shot L or F like