I'm looking for feedback on this rebrand, mark is obviously a seagull and I'm showing the before and suggesting this new approach. Let me know what do you think guys. :)))))
His name is Segal, so Seagull. :))))
12 months ago
A little too "strong", maybe... but also much much better..
I think its freakin awesome. It is strong, but I think its a bold new direction and I'm diggin it.
Very nice. I like it. Much better design.
My thought was that it was really blocky, but the more I think about it, that might be a good thing. Kinda like what ppl are mentioning above, it coincides with the Holdings part of the name... You want something strong. Looks good to me!
strong and mature! very nice!
Impressive as always, Breno. Different angles of wings (asymmetry) throw me off a bit though.
Show Breno, ficou 10! Meus parabéns brother!
Hell of an improvement. Nice work!
I read it as a "V" first, then noticed the bird. I was expecting the company name to start with a V. I like it though!
Old logo looks like ass.
Comparar o antes e o depois é sacanagem @Breno Bitencourt . Ficou show.
Really great, a huge leap from the original mark (which honestly looks like the edge of a cloud).
I definitely do think of a V on first view, maybe you can rework it? It's not a huge deal, it looks fantastic otherwise.
Nice improvement! I wonder if rounding the angles a little bit might help. Good concept!
It's a great logo but what kind of name is Seagull Holdings? I mean, I hate to be a seagull here (swoop in, poop on everything, then fly away) but that is my point. Seagulls aren't exactly anyone's favorite bird.
I would try to convince the client that they need a new name.
Great work though. Very cool.
I think that it is a very radical approach and it is very hard to know if it is a good logo or not without knowing what type of emotion they want to evoke or what type of image the company wants.
That being said, based just on the design I think that it is too complicated for a logo. There is a lot going on and it loses its iconic nature. The biggest problem area I think is where the head is because it is really tight and has a lot of detail. Imagine what that would look like when you shrink it by half. you would lose the head. I would suggest abstracting the mark instead of being so literal, specially with the head area.
I don't think it is too literal at all. I think if you want to keep the connection to "Seagull" you may want to make it more literal by adding some slits into the wings to give the feeling of feathers..also maybe making it more literal/detailed in the head area by adding an eye..or a more defined/detailed seagull head...because before clicking on it I thought it was a wine bottle turned on its side. I think another option would be losing the head completely...and just having the abstract wings. It still is a strong/cool mark either way though.
very simple approach. Maybe a little heavy for a bird but that's the only negative I can say.
@Breno Bitencourt ,
Talvez se você mantivesse, de alguma forma, a sinuosidade, as formas arredondadas, sei lá...
Algo que fizesse uma ponte mais precisa com o símbolo anterior, talvez ficasse mais claro que é um rebranding.
Curti bastante o que você propôs, mas vejo "somente" como uma marca nova, e não a evolução de uma anterior.
Hey Breno, the concept itself (eagles) can be found in the vintage trademark books, but I think you managed to create something sturdier out of it.
by Breno Bitencourt
Yoohooo happyworkinchristmas gentz! :))))))
Just a refinement on that logo. I've tried to remove the V too much evident and give some more movement with these courves. I tried to keep the seagull. Feedback is very appreciated.
Best wishes to everyone and an amazing 2013!
12 months ago
I really like the proportions of this one :-)
11 months ago
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